By all accounts we are well into the social media era: Facebook has 750 million-odd members around the world, including around 155 million in the U.S., equal to half the … Read the whole story
It turns out that social media marketers value certain types of user-generated content over others. What do they value most? Product reviews and ratings, … Read the whole story
When it comes to social media, parents are much more likely to use social media for entertainment and gaming activities than non-parents. Read the whole story
Ads tied to games in social media sites have become more influential for those who play them than previously believed. In fact, 24% of … Read the whole story
With all the talk of the Tumblrs, Groupons, Facebook, Google+, et al., uber-billion-dollar evaluations and roller coaster balance sheets, it's easy to ignore what … Read the whole story
It is a sign of the times, I suppose, that within the first ten minutes after I came home last night from Mediapost's OMMA … Read the whole story
Facebook's f8 event last week will have lasting ramifications for the network's 800 million users. It will also have implications for brands, but the … Read the whole story
We've long heard about the sizable gap -- currently estimated at $60 billion -- between what marketers spend on brand advertising on the Web, … Read the whole story
The live music experience is proving to be an extremely sharable one, says Russell Wallach, President of Live Nation Network. By the numbers (the … Read the whole story