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• Social Media Marketers Put Premium On WOM Reviews by Gavin O'Malley

  It turns out that social media marketers value certain types of user-generated content over others. What do they value most? Product reviews and ratings, revealed Beth Uyenco, director of research for Microsoft Digital. ...Read the whole story

• Parents Key Demo For Social Media Gaming by Wayne Friedman

  When it comes to social media, parents are much more likely to use social media for entertainment and gaming activities than non-parents. ...Read the whole story

• Gamers: More Social, Receptive To Ads by Laurie Sullivan

  Ads tied to games in social media sites have become more influential for those who play them than previously believed. In fact, 24% of people who play casual games report having clicked on an ad in a social game and made an online purchase, according to a new RockYou study. ...Read the whole story

Putting The Social Back Into Social Media by Brad Stewart

With all the talk of the Tumblrs, Groupons, Facebook, Google+, et al., uber-billion-dollar evaluations and roller coaster balance sheets, it's easy to ignore what truly underpins all social media, and much of the web itself. ...More

• Spotify And Facebook: An Example Of When It Should Be OK Not to Share by Catharine P. Taylor

  It is a sign of the times, I suppose, that within the first ten minutes after I came home last night from Mediapost's OMMA Global, the discussion between my 13-year-old son and I was the following: Should he click on the button served to him on Spotify that would have published every song he listened to on Facebook? ...More

• Marketers, Facebook Is Not About You by David Berkowitz

  Facebook's f8 event last week will have lasting ramifications for the network's 800 million users. It will also have implications for brands, but the biggest takeaway should that if you're a marketer, Facebook was never about you, it's not about you, and it will never be about you. I'm sorry to the handful of laptops and iPhones that were just hurled across the room, but the truth hurts. ...More

• Five Signs Social Video Is Closing The Online Ad Spending Gap by Dan Greenberg

  We've long heard about the sizable gap -- currently estimated at $60 billion -- between what marketers spend on brand advertising on the Web, and the amount of time and attention that has shifted to the Internet. And while the growth of both social media and online video advertising has quickly put a dent in this number, we've yet to see the watershed moment. Social video may prove to be the missing link. ...More