The protestors in New York City and around the world are pretty clear about their feelings, but not so much about their aims. "Occupy Wall Street" and its myriad sister movements to "occupy" various locales are an expression of anger and, in some cases, outright hostility towards the global financial system -- sentiments which resonate with the frustrated middle-class to a degree unthinkable even a few years ago. But as many commentators have pointed out, there is much less agreement about what, exactly, the protestors are demanding. Could social media help the protestors formulate a common platform? ...Read the whole story
Social media plays an important role in how consumers discover, research, and share information about brands and products, according to research from Nielsen/McKinsey's NM Incite. ...Read the whole story
Social networking applications on mobile devices rate highly for reach, frequency and time spent, according to Experian Simmons, which used metering technology to track usage of U.S. smartphone owners between March and July this year. The report recommends marketers focus attention in this area. ...Read the whole story