Average Twitter User Sends Half a Tweet Per Day by Erik Sass

Don't call it a "micro" blog: Twitter continues to grow by leaps and bounds, in terms of number of users and tweets per day, as well as other measures like frequency of log-ins. However the average number of tweets per user appears to have mostly held steady -- although that may be changing in recent months. The total number of accounts registered on Twitter, worldwide, has steadily increased from around 75 million in January 2010 to 145 million in July 2010, 240 million in January 2011, and 300 million in May 2011. Assuming growth has continued on this trajectory, Twitter ...Read the whole story

  • Amex Invests In Clickable: Aspires To Be 'AdWords For Social' by Joe Mandese

    Clickable has completed a $12 million round of equity financing, including an undisclosed amount from American Express, which has been utilizing Clickable's platform to provide white-label search and social marketing services to small businesses via American Express OPEN. Clickable said the funding would be used to accelerate "product innovation," with a goal of becoming "the AdWords of social media." ...Read the whole story

Around The Net

Media Companies Need To Capitalize On Social, Interactive Realities by Diane Mermigas

The paid content quandary grows more interesting and steps closer to resolution with every new development from industry change agents, such as Amazon, Apple, Netflix and major content providers NBC Universal, Time Warner and News Corp. ...More

  • search Crowd Factory Unveils 'Omniture For Social' Analytics Suite by Laurie Sullivan

    Search marketers have been pondering the influence of social on search for, well, a long time. Personality traits help marketers that are targeting ads and campaigns to understand social graphs based on human characteristics. The concept of tracking individual characteristics is not new, but how influential are those social signals when it comes to search engine marketing (SEM)? ...More

  • How Funny, Edgy Or Bat S#!t Crazy Should Your Video And Social Marketing Be? by David Murdico

    I'm looking over a creative brief from a large brand that wants my agency to pitch an integrated marketing campaign that would include TV, YouTube videos, Facebook, Twitter, a contest and more. I'm reading buzzwords like "edgy" and "provocative." "We'll shock people and make them spit-take soda out of their noses!" Guess what? I don't believe them. Especially with larger organizations, funny is subjective -- and by the time "edgy," and "bat s#!t crazy" make their way through the gauntlet of approvals, there is often very little of either left. ...More

  • The 'S' In 4S Stands For Social by David Berkowitz

    Even as the world waits for the mythical Facebook phone to surface, there's another social phone that has done pretty well: the iPhone 4S. It may not be exclusively social, but in many ways, the 4S embodies the theme of how mobile devices are inherently designed to connect people with each other. ...More