Online business networks focusing on minority groups are springing up all over the place, including dedicated networks for women, African-Americans, Hispanics, and other groups whose members can benefit from peer … Read the whole story
In most markets around the globe, social media communication has become the most influential channel for business purchases -- outranking face-to-face meetings, conferences, client … Read the whole story
New political or social movements have brand names that pull in some emotional value on TV. But what about specifics? That's elusive -- and … Read the whole story
if advertisers can turn their gaze away from the car crash that is the economy, there's still great opportunity in investing ad budgets in … Read the whole story