Mobile Social Usage Soars To Nearly A Quarter Of U.S. Population by Erik Sass

Americans love their social media and they love their mobile devices. No surprise, then, that they love to access social media via their mobile devices, according to the latest figures from comScore's MobiLens service, which shows that 72.2 million Americans accessed social networks or blogs on a mobile device in August 2011 -- up 37% from 52.7 million during the same month in 2010. ...Read the whole story

Measure Your Media's Impact On Social By Using Targeted Social Listening by Michael Kaushansky

Targeted social listening: We use this technique to pinpoint how our media impacts social, and how social affects overall ROI. Measuring social media alongside other online channels is not new. What is new is the complex approach to uncover the delicate statistical relationships between paid media and online social conversations. There's a wealth of data in every social interaction, but it takes constant selective monitoring (social listening) and analysis to tease out real insights attributed to media which in turn may help inform future media planning, optimizations and creative. ...More