Thursday, October 27, 2011
  • Sociable Labs Secures $7M, Drives Social To Retail

    Sociable Labs secured $7 million in Series "B" funding led by Battery Ventures, along with Series "A" lead investor Javelin Venture Partners. The investment accompanies the official launch of its platform to help online retailers increase referral traffic and sales using social graph technology. ...Read the whole story

    Around The Net

    • I Can't Find The Search Query DataRimm Kaufman Group

      Google said last week that it would stop sharing search query data unless the marketer runs paid-search campaigns. Needless to say, the decision started a firestorm of chatter, according to Adam Audette. He describes the impact for search marketers, clients, and consumers searching on the Web and eplains that it makes the integration of SEO and paid-search campaigns more important. There are several ways that marketers can leverage paid-search analysis to gain insights into SEO referrals, which Audette explains.  ...Read the whole story

    • Google's Matt Cutts' Exact Match PatentSEO By The Sea

      Bill Slawski tells us about a Google patent granted this week that lists Matt Cutts as one of the inventors. It describes the importance of keywords in a domain name that includes the name of the business or brand. It also provides some ways Google could potentially act to lessen the value of keywords in domain names by recognizing when queries are commercial. It might use a different ranking algorithm for those queries, according to Slawski. As always, he links to the patent, describes the approaches, and makes it clear that many of the processes are illustrated examples. ...Read the whole story

    • How To Hire A Paid-Search ExpertPPC Hero

      Tom Hootman provides insights on what traits to look for when hiring a paid-search agency to manage accounts. In the video, Hootman explains that we should look for a dedicated paid-search campaign expert -- perhaps someone with Google or Bing certification. Make sure the professional understands the needs of the business, rather than expecting the business to put the needs of the paid-search professional first. Be sure to outsource the job to someone who will continually monitor the campaigns and make the necessary changes as required. Pay attention to the reporting structure and the terms and conditions.  ...Read the whole story

    • Firefox Releases Default Search Settings For BingBing Search Blog

      Microsoft released the lastest version of Mozilla Firefox with Bing Wednesday. It allows users to set their home page to Bing. Tor Steiner tells us that those who have the latest version of Firefox need only download the Bing Search for Firefox Add-On to set the preference. Bing's default search setting on Firefox is a follow-up to a deal with Mozilla inked last year that offers the Bing engine as an option.  ...Read the whole story

    Mobile Dependence On Search, Social Recommendations Climbs

    Online activity while shopping in stores continues to gain popularity. A Performics study conducted by ROI Research released Thursday reveals that consumers turn to social between 20% and 50% of the time, and search between 18% ...More