Small Biz Embracing Social Media, But Obstacles Remain by Erik Sass

More small businesses are embracing social media for advertising and marketing, according to a new survey of 1,972 small businesses by Constant Contact -- a finding which bodes well for local and location-based social media ad spending in the long term. But at the same time a separate survey of 343 small business executives by Social Strategy1 found many small business owners are still grappling with the question of how to use social media to grow their businesses. ...Read the whole story

Holiday Teen Marketing: Where You Need To Be by Frank O'Brien

With Halloween behind us and Thanksgiving on its way, the holiday season is finally upon us. Every marketer knows that this is the busiest shopping time of the year, and with new seasonal products come new ways to promote during this critical time for retailers. ...More

  • To Tweet, Or Not To Tweet? Maybe That's NOT The Question by Catharine P. Taylor

    Something tells me I’m not alone in this: but, lately, I haven’t been thinking about Twitter all that much, even though I use it every day. Maybe it’s the constant buzz about the advertising potential of Facebook, drowning out everything else. Or maybe it’s that Twitter, even though it is building an advertising-based revenue model, continues to do so at such a slow pace that it’s like watching paint dry. It’s been a long time since brands being on Twitter -- and using it as a customer-service platform, or as a promotional one -- was news. But the most likely ...More