To hear them tell it, most doctors are overworked and underpaid; nonetheless their coveted professional status and high average incomes make them very desirable targets for advertising in general, including … Read the whole story
Some Facebook posts are funny. Some are romantic. Some can be exciting. Others (perhaps even many) can be mundane. But Norton, maker of Internet … Read the whole story
Marketers looking for a direct connection to Facebook Fans and Twitter Followers now have an option through a suite of tools powered by Salesforce … Read the whole story
"Escape Routes" will borrow the road-trip theme from the "Focus Rally" program. This time, six two-person teams will compete in various U.S. cities, on … Read the whole story
Salesforce.com released the Social Marketing Cloud powered by Radian6 technology on Wednesday. And while the platform's five modules focus on social marketing, I asked … Read the whole story
New social TV companion app Umami is expanding on its launch earlier this month via a deal with CBS syndicated shows "Entertainment Tonight" and … Read the whole story
Despite the hoopla about social media driving interest in new fall shows, network marketers probably shouldn't abandon inserts in entertainment magazines or planes tugging … Read the whole story