Facebook, Twitter Expose Users to Burglary, Theft by Erik Sass

Anecdotal evidence suggests that people who share their whereabouts on social media are exposing themselves to burglary and theft -- and there is now additional confirmation from insurance companies warning social media users against this type of over-sharing. The most recent warning comes from Australia, where home insurance provider GIO found that 37% of Aussie social media users post their location when they are on vacation or post photos showing them in vacation spots, both of which can clue criminals in that they're not at home. ...Read the whole story

To Share Or Auto-Share? by Mike Bloxham

Facebook users are familiar with those little announcements at the top on the right of your Newsfeed. While this is -- at first glance -- seemingly a kind of sharing most of us enjoy on Facebook every day, it is nothing of the kind. ...More

  • Social Media "Likes" Means Give Me An Exclusive by Jack Loechner

    According to a new study by The CMO Council, in partnership with Lithium, more than 1,300 consumers and 132 senior marketers feel that social media consumers are open-minded, engaged, demanding, loyal and willing advocates for brands they love. The research, "Variance in the Social Brand Experience," also uncovered significant gaps between how brands and consumers approach the social media marketplace. The overarching finding was that consumers want more from brands online, including better experiences, deeper engagement with each other and the brand, reasons to participate, and rewards when they do. ...More