Social Media & Marketing Daily
Thursday, December 22, 2011
  • Jockey Bets $1 Million On Tebow, Super Bowl

    "We are big fans of Tim Tebow and wanted to leverage his success and create awareness for younger consumers," Jockey CMO Dustin Cohn tells ... Read the whole story

  • Companies Should Communicate Via Social Media

    Among social media users, a slight majority -- 50.7% -- now report using related services to communicate with corporations, the study of some 500 ... Read the whole story

  • Social Media Brings Nike 'Closer Than Ever'

    "We're using digital to change everything about the product creation process," Mark Parker, president/CEO, says in a conference call that was also webcast. Not ... Read the whole story

  • How Data From Social Media Will Impact Marketing

    The challenge for marketers will be to sort through the complexity of different types of social media data to generate the necessary consumer insights. Read the whole story