If you've ever felt like everyone else on Facebook seems to be having more fun than you, well, you're not alone, according to a new study by Utah Valley University sociologists Hui-Tzu Grace Chou and Nicholas Edge, published in an academic journal called Cyberpsychology, Behavior, and Social Networking. The study, titled "'They Are Happier and Having Better Lives than I Am': The Impact of Using Facebook on Perceptions of Others' Lives," is based on a survey of roughly 425 college students asking them about their own lives and the lives of friends, acquaintances, and strangers. The students were also questioned ...Read the whole story
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Cisco Links In, Take TV Campaign To Social Business Platform
Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing in member in-boxes Thursday will also click through to a landing page explaining how Cisco's intelligent network relates to their business, according to Cisco CMO Blair Christie. ...Read the whole story
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Study: Consumers View Social Marketing As Invasive
Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. But nearly two-thirds (64%) of people say they "hate" when a company targets them through their social networking profile, and 58% agree that social media marketing is invasive, per a new study. ...Read the whole story
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Anthem Blue Cross Uses Consumers In Live Streaming Video Ads
Social takes on a new meaning when it comes to display ads from Anthem Blue Cross of California. The WellPoint healthcare program launched an interactive campaign that adds live video feed of the person viewing the ad. ...Read the whole story
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McDonald's Twitter Campaign Gets Burned
Late last week McDonald's official Twitter feed invited its quarter of a million followers to share their own favorite stories about visiting McD's. Oops. ...Read the whole story
Around The Net
- Search Strategies Marketers Should Know Search Engine Journal
Next to the familiar buttons of Facebook's Like, Twitter's Tweet and Google's +1 comes Mogreet's moShare. ...More
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