Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing in member in-boxes Thursday will also click through to a landing page explaining how Cisco's intelligent network relates to their business, according to Cisco CMO Blair Christie. Aside from LinkedIn, the social campaign will also appear on Twitter. Ogilvy Los Angeles created the campaign, which includes television, print and takeover pages on dot-coms. The thirty-second video ad for the campaign, Built for the Human Network, debuts on television this weekend during the NFL and the AFC championship football TV games. It highlights machines on an assembly line working together to get products built. When one machine breaks down, another stops production long enough to help the other machine in need. Then it returns to work with the other machines. "The ads will show real-life examples of how our customers can change their business models and change the way they operate by building a network," Christie said. "The ad campaign hopes to show how the network enables customers to do amazing things." This week, Cisco will use the ad to take over the front page of the online versions of Financial Times, CNBC, Wired, The Street and The Atlantic. The ad, which required a rebuild for each site, will have social buttons to share the content. In print starting Monday, The Wall Street Journal will run a six-page manifesto, along with ads in Financial Times, Economist and others. The pages will tell how Cisco clients improve processes. Readers will find the articles on several companies that looked at traditional ways of improving business by adding a Cisco network.
Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. But nearly two-thirds (64%) of people say they “hate” when a company targets them through their social networking profile, and 58% agree that social media marketing is invasive, according to a new study. At the same time, findings from Insight Strategy Group showed a majority of those surveyed (55%) believe social networking sites are the best way to give a company feedback and that posting about a product or service on a social site can have a strong impact on a brand. In short, people like being able to provide feedback to marketers via social media -- but they don’t necessarily want to be followed by them. The series of privacy controversies Facebook has run into over the years, culminating in its consent decree with the Federal Trade Commission in November, underscore public concerns with how personal data is shared on the world’s largest social network. Among other things, the settlement allows users to opt into changes with how their information is shared with advertisers and others. The Insight Strategy study suggests people who have more experience social networking online are more comfortable interacting with companies. 62% of those who have been using social sites for more than eight years are following brands, compared to 46% of those on social networks for only three to four years, and 20% using them for less than a year. Overall, more than half (54%) of people say they like it when a company has a page or feed on a social networking site. Not surprisingly, incentives help attract consumers. The most common reason for following a brand on social networks is to get special news and deals, cited by 58% of respondents. While social networks have made it easier to keep up with friends and create stronger ties to more people, they also require users to “manage” their online interactions more than in the physical world, given the lack of context. More than half (51%) say Facebook doesn’t capture the “real me,” and almost two-thirds (64%) disagree you can learn more about someone online than you can in person. That is, in part, because people try to project more air-brushed versions of their lives on social networks. The study found 55% share good news on Facebook, while only 26% shared bad news. That compares to 60% of people sharing both good and bad news in person. Uncertainty about who is reading social network posts led people to be more guarded in online conversations. More than half (53%) say it’s not clear who can see a comment or post on Facebook, and 64% “hate” that the world can know so much about them through their online profile without knowing them in person. The research also underscores generational differences among Facebook users. Half of those 18 to 34 prefer to communicate via the social networking site rather than through email versus 23% of people aged 35 to 64. And 43% overall believe Facebook is improving all the time, while about the same proportion (46%) say it will be replaced by a new social networking site. In that vein, 40% of people using social networks for more than eight years believe Google+ is the future of social networking, believing it won’t make the same mistakes as Facebook. Google confirmed last week the company’s social networking service had hit 90 million users worldwide, double its size three months earlier. Facebook has more than 800 million users globally.
Social takes on a new meaning when it comes to display ads from Anthem Blue Cross of California. The WellPoint healthcare program launched an interactive campaign that adds live video feed of the person viewing the ad. Three physician tools, from thermometer to ophthalmoscope, are placed in the right panel of the ad, with a disclaimer calling the tools a "fun" experience, rather than serious tools of diagnosis. The viewer picks a tool and leans in to have their picture captured and projected on the screen. SocialVibe took augmented reality technology from Zugara and turned a static display ad into an interactive social experience with support from the ad agency Deutsch. Kelly Colbert, Anthem Blue Cross director of strategic advertising, said the campaign has been running since August in California, but the healthcare company plans to expand the campaign to nine additional markets in February. The average time spent with the Anthem Blue Cross ad is 76.1 seconds, Seventy-seven percent of consumers run through all three tools, and 71.6% of consumers click through to the landing page for more information after completing the interaction with the advertisement. Colbert said the ad campaign highlights preventive medicine -- services most consumers aren't aware they have. The campaign targets women who Anthem identified as the decision makers for family healthcare plans. Since more women 25 to 54 spend time with social games, Anthem decided to run the ads in Zynga games, such as "FarmVille" and "CityVille" games, along with "Frontierville," "Cafe World," "Adventure World," "Empires & Allies," and "CastleVille." The ad links to landing pages describing health programs, such as plans and health tips. The Anthem ad invites consumers into the experience, said Mike Barbeau, SVP of sales North America at SocialVibe, a digital advertising company. It makes consumers part of the message, similar to the radio commercials from the grocery chain Fresh & Easy Neighborhood Market, where consumers tell their experience in the store. Barbeau said one of the challenges in inviting consumers into the experience is that they might try and change the message. Brands will always have consumers register negative comments, he says, but hopes the ad's message can offset that.
It seems to go without saying that brands trying to spark viral success via social media always run the risk of a backfire. And yet someone needs to say it once again to McDonald’s. Late last week, the company’s official Twitter feed invited its quarter of a million followers to share their own favorite stories about visiting McD’s. “’When u make something w/pride, people can taste it.’ –McD potato supplier #McDStories” stated the invitation for others to share their views at the new hashtag. Oops. A torrent of bad reviews, accusations and vegetarian resistance ensued as many in the Twitterverse filed to bite on the invitation to sentimentalize the fast-food chain. Among the top tweets at the hashtag this weekend: “Haven’t eaten it since Dec 1999 and wouldn’t eat it if you paid me! ;)” writes Tweeter “Mike_Stewart.” “My memories of walking into a McDonald’s: the sensory experience of inhaling deeply from a freshly- opened can of dog food,” posts “vegan.” “It’s made of 100% beef, but they use stuff like cow eye & cow tongues in their hamburgers. Learned this today../” “XOMelissaEmily” accuses the company in her post. In its initial posts, McDonald’s intended to share background and human interest pieces about the farmers and suppliers who provide the chain with its ingredients. The kickoff post links to a well-produced YouTube video of a potato farmer talking about his work. The video has been viewed over 66,000 times, according to the YouTube count. Otherwise, the #McDStories seems to have been an open invitation for people to post about mishaps, myths and mayhem associated with the iconic brand. Mobile Marketing Daily attempted to contact McDonald’s for comment, but has received no statement from the company. UPDATE: McDonald’s Social Media Director Rick Wion spoke with Mobile Marketing Daily mid-Monday about the Twitter campaign. Wion said that the promoted Tweet initiating the hashtag was monitored closely as it attracted responses. It was one of two promoted tweets the company had acquired from Twitter for use last week, the other being #meetthefarmers. “This was something that was unfortunate,” he says. “We were watching it. And what we saw was that #McDStories at first was fairly balanced. But then it got more negative than positive. We quickly made the decision to go back to #meetthefarmers, so we pulled that hashtag. It was up for two hours. When we pulled it the conversation on #McDStories went down to nothing by 5 pm.” Look for a follow-up report with further details on the McDonald’s Twitter campaigns in an upcoming edition of Mobile Marketing Daily.
Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing in member in-boxes Thursday will also click through to a landing page explaining how Cisco's intelligent network relates to their business, according to Cisco CMO Blair Christie. Aside from LinkedIn, the social campaign will also appear on Twitter. Ogilvy Los Angeles created the campaign, which includes television, print and takeover pages on dot-coms. The thirty-second video ad for the campaign, Built for the Human Network, debuts on television this weekend during the NFL and the AFC championship football TV games. It highlights machines on an assembly line working together to get products built. When one machine breaks down, another stops production long enough to help the other machine in need. Then it returns to work with the other machines. "The ads will show real-life examples of how our customers can change their business models and change the way they operate by building a network," Christie said. "The ad campaign hopes to show how the network enables customers to do amazing things." This week, Cisco will use the ad to take over the front page of the online versions of Financial Times, CNBC, Wired, The Street and The Atlantic. The ad, which required a rebuild for each site, will have social buttons to share the content. In print starting Monday, The Wall Street Journal will run a six-page manifesto, along with ads in Financial Times, Economist and others. The pages will tell how Cisco clients improve processes. Readers will find the articles on several companies that looked at traditional ways of improving business by adding a Cisco network.
Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. But nearly two-thirds (64%) of people say they “hate” when a company targets them through their social networking profile, and 58% agree that social media marketing is invasive, according to a new study. At the same time, findings from Insight Strategy Group showed a majority of those surveyed (55%) believe social networking sites are the best way to give a company feedback and that posting about a product or service on a social site can have a strong impact on a brand. In short, people like being able to provide feedback to marketers via social media -- but they don’t necessarily want to be followed by them. The series of privacy controversies Facebook has run into over the years, culminating in its consent decree with the Federal Trade Commission in November, underscore public concerns with how personal data is shared on the world’s largest social network. Among other things, the settlement allows users to opt into changes with how their information is shared with advertisers and others. The Insight Strategy study suggests people who have more experience social networking online are more comfortable interacting with companies. 62% of those who have been using social sites for more than eight years are following brands, compared to 46% of those on social networks for only three to four years, and 20% using them for less than a year. Overall, more than half (54%) of people say they like it when a company has a page or feed on a social networking site. Not surprisingly, incentives help attract consumers. The most common reason for following a brand on social networks is to get special news and deals, cited by 58% of respondents. While social networks have made it easier to keep up with friends and create stronger ties to more people, they also require users to “manage” their online interactions more than in the physical world, given the lack of context. More than half (51%) say Facebook doesn’t capture the “real me,” and almost two-thirds (64%) disagree you can learn more about someone online than you can in person. That is, in part, because people try to project more air-brushed versions of their lives on social networks. The study found 55% share good news on Facebook, while only 26% shared bad news. That compares to 60% of people sharing both good and bad news in person. Uncertainty about who is reading social network posts led people to be more guarded in online conversations. More than half (53%) say it’s not clear who can see a comment or post on Facebook, and 64% “hate” that the world can know so much about them through their online profile without knowing them in person. The research also underscores generational differences among Facebook users. Half of those 18 to 34 prefer to communicate via the social networking site rather than through email versus 23% of people aged 35 to 64. And 43% overall believe Facebook is improving all the time, while about the same proportion (46%) say it will be replaced by a new social networking site. In that vein, 40% of people using social networks for more than eight years believe Google+ is the future of social networking, believing it won’t make the same mistakes as Facebook. Google confirmed last week the company’s social networking service had hit 90 million users worldwide, double its size three months earlier. Facebook has more than 800 million users globally.
Social takes on a new meaning when it comes to display ads from Anthem Blue Cross of California. The WellPoint healthcare program launched an interactive campaign that adds live video feed of the person viewing the ad. Three physician tools, from thermometer to ophthalmoscope, are placed in the right panel of the ad, with a disclaimer calling the tools a "fun" experience, rather than serious tools of diagnosis. The viewer picks a tool and leans in to have their picture captured and projected on the screen. SocialVibe took augmented reality technology from Zugara and turned a static display ad into an interactive social experience with support from the ad agency Deutsch. Kelly Colbert, Anthem Blue Cross director of strategic advertising, said the campaign has been running since August in California, but the healthcare company plans to expand the campaign to nine additional markets in February. The average time spent with the Anthem Blue Cross ad is 76.1 seconds, Seventy-seven percent of consumers run through all three tools, and 71.6% of consumers click through to the landing page for more information after completing the interaction with the advertisement. Colbert said the ad campaign highlights preventive medicine -- services most consumers aren't aware they have. The campaign targets women who Anthem identified as the decision makers for family healthcare plans. Since more women 25 to 54 spend time with social games, Anthem decided to run the ads in Zynga games, such as "FarmVille" and "CityVille" games, along with "Frontierville," "Cafe World," "Adventure World," "Empires & Allies," and "CastleVille." The ad links to landing pages describing health programs, such as plans and health tips. The Anthem ad invites consumers into the experience, said Mike Barbeau, SVP of sales North America at SocialVibe, a digital advertising company. It makes consumers part of the message, similar to the radio commercials from the grocery chain Fresh & Easy Neighborhood Market, where consumers tell their experience in the store. Barbeau said one of the challenges in inviting consumers into the experience is that they might try and change the message. Brands will always have consumers register negative comments, he says, but hopes the ad's message can offset that.
It seems to go without saying that brands trying to spark viral success via social media always run the risk of a backfire. And yet someone needs to say it once again to McDonald’s. Late last week, the company’s official Twitter feed invited its quarter of a million followers to share their own favorite stories about visiting McD’s. “’When u make something w/pride, people can taste it.’ –McD potato supplier #McDStories” stated the invitation for others to share their views at the new hashtag. Oops. A torrent of bad reviews, accusations and vegetarian resistance ensued as many in the Twitterverse filed to bite on the invitation to sentimentalize the fast-food chain. Among the top tweets at the hashtag this weekend: “Haven’t eaten it since Dec 1999 and wouldn’t eat it if you paid me! ;)” writes Tweeter “Mike_Stewart.” “My memories of walking into a McDonald’s: the sensory experience of inhaling deeply from a freshly- opened can of dog food,” posts “vegan.” “It’s made of 100% beef, but they use stuff like cow eye & cow tongues in their hamburgers. Learned this today../” “XOMelissaEmily” accuses the company in her post. In its initial posts, McDonald’s intended to share background and human interest pieces about the farmers and suppliers who provide the chain with its ingredients. The kickoff post links to a well-produced YouTube video of a potato farmer talking about his work. The video has been viewed over 66,000 times, according to the YouTube count. Otherwise, the #McDStories seems to have been an open invitation for people to post about mishaps, myths and mayhem associated with the iconic brand. Mobile Marketing Daily attempted to contact McDonald’s for comment, but has received no statement from the company. UPDATE: McDonald’s Social Media Director Rick Wion spoke with Mobile Marketing Daily mid-Monday about the Twitter campaign. Wion said that the promoted Tweet initiating the hashtag was monitored closely as it attracted responses. It was one of two promoted tweets the company had acquired from Twitter for use last week, the other being #meetthefarmers. “This was something that was unfortunate,” he says. “We were watching it. And what we saw was that #McDStories at first was fairly balanced. But then it got more negative than positive. We quickly made the decision to go back to #meetthefarmers, so we pulled that hashtag. It was up for two hours. When we pulled it the conversation on #McDStories went down to nothing by 5 pm.” Look for a follow-up report with further details on the McDonald’s Twitter campaigns in an upcoming edition of Mobile Marketing Daily.
Content sharing is going mobile. Next to the familiar buttons of Facebook’s Like, Twitter’s Tweet and Google’s +1 comes Mogreet’s moShare. The idea is that publishers and content owners will add the new moShare button to their Web sites to facilitate sharing of their content to mobile phones. When the button is clicked, a small window pops up for the user to enter their phone number and the number of the recipient. Then the content is shared as a text message, including a link back to the original content. Rather than posting to a Web site or a particular circle of friends, moShare goes as a text message directly to the phone of the friend with whom you are sharing. The expectation is that publishers will increase page views as more people share the links through their personal networks of friends. “There are 90 billion pieces of content going out online,” says James Citron, CEO of MMS pioneer Mogreet. “What if you could share that by text? Text open rates are 95 percent.” The strength of the idea is that each piece of content shared is specifically from one person to another, with the sender clearly identified. In early trials with various companies, Citron says they found 20 to 30 percent of recipients clicking back to the site being referred. One early success was a pilot with Red Bull with the launch of its film "The Art of Flight," which included an early iteration of the moShare feature. One key to the sharing is that content of any type -- whether video, text, pictures and any other rich media -- can be shared through the network. The California company, which has been dealing with mobile video messaging since 2006, built moShare on top of its rich media messaging platform. In its work over the years delivering hundreds of millions of mobile marketing messages for brands including Fox Broadcasting, Nike, Cox Media Group, Reebok and Steve Madden, Mogreet had to become adept at delivering all content types to thousands of mobile devices on a range of networks. Essentially, Mogreet is taking its MMS-sausage-making knowledge and capabilities and extending them to another area, which looks like a logical mobile platform extension. Mike Johnson, co-founder of Next Impulse Media in Palo Alto, has been trying moShare for several weeks on his Web site CosbySweaters.com and closely monitoring the results. “We’ve seen a 200 percent rise in our mobile traffic without a cannibalization of Facebook or Twitter sharing,” says Johnson. The Web site, which features content such as sports and technology, is targeted to males 25 to 55 years old. “You can Tweet stuff and ‘Like’ all day, but if you want your buddy to see something, you send it directly,” he says. “It’s a different use case since moShare really seeks a target.” So now starts the chicken and egg of the volume of Web sites adding the moShare button to achieve critical mass and the associated measurements that publishers will monitor as more of their content is moShared. Chuck Martin is author of The Third Screen; Marketing to Your Customers in a World Gone Mobile, CEO of Mobile Future Institute and Director of the Center for Media Research at MediaPost Communications.
Thank God, SOPA has been pushed back. Otherwise, American Express Vice President-Global Media Strategy Shari Forman might be having conversations this morning with Michael Jackson’s estate, or whoever it is that actually owns the right to all those old Beatles songs now, because during her opening keynote at MediaPost’s Social Media Insider Summit down in Key Largo this morning, she just plagiarized John Lennon and Paul McCartney, but uttering her “favorite” line: “Money can buy you likes…,” she said, “but it can’t buy you love.” Okay, so it was more of a paraphrase than a direct lift, and it wasn't said online but at a MediaPost event, and whoever owns the Beatles’ song rights, probably couldn’t enforce that copyright, but it Forman’s line did make me think about the new paradigms being created by social media. In the case of American Express, she says, it’s all about the brand, not the social dollars you spend to attract people to it, per se, but how you can use social media to get them to love your brand – or love it even more. Sure Amex is buying up lots of real estate – and fan bases -- on Facebook, Twitter, and even FourSquare, LinkedIn and YouTube, but the real goal, she says, is about enhancing a cardmember’s relationship with Amex. The social media strategy is focused exclusively on American Express cardholders, but she says the financial services marketer does not require any of them to “like” anything in order to opt-in to social media offerings or features. That’s because Amex doesn’t want to game the system and influence participation. It just wants its members to participate with the brand through social media.
American Express social chief Shari Forman just gave an amazing insight at MediaPost’s Social Media Insider Summit in Key Largo this morning, and if she’s right, it could really transform the way a lot of consumer marketers approach social media. One of the best things you can do when someone slams your brand in social media, she says, is do “nothing.” Well, at least not initially. Instead, she recommends just “laying back,” and seeing how the rest of your social media fans deal with the situation. “If there’s a complaint, nine times out of ten, the community will respond on our behalf, even before the brand jumps in,” she says, making me think that social media may, in fact, be that apocryphal Holy Grail everyone on Madison Avenue keeps talking about.
Amazingly, it came during the question and answer section that followed American Express social chief Shari Forman’s keynote. Not-so- amazingly, it came from Matt Smith. The reason that’s so funny, is Smith identified himself as being from “Capital One,” which some might think competes with American Express. “Sit down,” hissed one of the attendees within earshot of me. Smith’s question to Forman was whether American Express has detected any change in its cardmember’s “behavior” since it launched its “Link , Like, Love” campaign on social media platforms, including Facebook. Good try on the intel-gathering, Matt, but Forman didn’t bite, and gave the best, intelligent-sounding side-stepping I’ve heard in a long time. And I’m a trade reporter.
Getting consumers to “visit our page.” That’s what American Express social chief Shari Forman said was the real biggie she constantly has to overcome inside her organization, and outside too. “Well, they’re not actually coming to visit your page,” she explains. “I don’t know if you know that, it all happens within the newsfeed.” “I’m not even going to visit my friend’s pages,” she adds, noting that “everything” anyone sees on Facebook is happening in the newsfeed on their own Facebook page.
Here I am hanging out in Key Largo with some savy branding folks and social media and marketing mavens and one of them, Laura Houghton, senior social media manager of Coca-Cola Co. just suggested on the “Google+” panel at MediaPost’s Social Media Summit in Key Largo that hanging out is actually going to be the next big social media application for brands. “We’re getting ready to do the first coke hangout,” she said, referring to the new feature on Google+. Houghton said Coke’s initial hangout will be with its “archives.” In fact, she said, for the first time ever, Coca-Cola will enable consumers to ask questions directly of Coke’s archivist about Coke memorabilia, etc. “That’s never happened before, and it can only happen on Google+,” she noted.
That prediction came from Syncapse President Michael Scissons during this morning’s “Google+” panel at the Social Media Summit. “We’re here talking about Google getting into social,” Scissons noted, adding, “Next year we will probably be talking about Facebook getting into search.” Okay, so that’s not exactly an oracle of Delphi insight, but Scissons real point is that brand and marketing people need to anticipate and prepare for that. “Ultimately we’re going to have these two large behemoths going head-to-head, and we’re all going to have to react better.”
Asked by “Google+” moderator Jim Yu, CEO of BrightEdge, what “best practices” they’ve gleaned so far from dabbling with Google+, panelists had a range of opinions and views, but generally agreed it’s still early+ days. Rosetta Director of Search & Media Though Leadership Chris Boggs said, so far, it’s all about “consistency with your brand,” especially for large marketing organizations. “Before you dive in, make sure you know who’s doing it and how it’s aligned with the rest of your organization,” he recommended. Coca-Cola’s Laura Houghton said “social listening” has emerged as Coca-Cola’s seminal best practice, noting, “Understand how they’re talking about your brand first.” Intel Social Media Strategist Jennifer Lashua gave a completely different point of view, noting that for Intel, at least, it’s all about “taking risks.” She said that’s part of Intel’s DNA, but Google+ is a great platform for taking risks and looking at their results. “We’re really using it to test out some new types of content, some new types of posts. It’s a great testing ground for us,” she said, sharing some “tactical” insights Intel has gleaned from that testing, including that different users respond to different posts at different times of the day. She noted that Google+ activity tends to be “most active in the morning,” but Intel had been posting updates in the afternoon. “Now we’re doing it [in the] morning.” Syncapse’ Michael Scissons, reiterated his view that it’s about the integration of search and social. “Make sure your search team is interacting with your social team. What’s driving search results is where I’d start thinking about it,” he recommended.
During the Google+ panel question and answer section, a social marketing executive from Texas Instruments asked if any of the panelists had some unexpected advice about Google+’s hangouts. In particular, she wanted to know if they had any advice about handling teenagers who like to go into the hangouts and “flash themselves.” Hmmm, the law of unintended consequences, eh. Sounds more like chat roulette to me, but I guess if you create a new open platform, people are going to open their kimonos, right? As it turns out, the phenomenon is not so new, and not so unexpected that these savvy brand marketers haven’t already anticipated, and planned for this kind of user behavior. And interestingly, they’re borrowing a tactic from an old medium: television’s broadcast delay. Intel’s Jennifer Lashua suggested, “a couple of second delay,” adding that, for the time being, brands need to coordinate that with Google+, because it’s not “a native offering,” but it can be done. In fact, Coca-Cola’s Laura Houghton said that’s exactly what Coke has been doing for its hangout. But she added you have to do more than that, and do it, “Not only on a delay, but have monitoring associated with that that helps us with comments or backlash that happens after the hangout, in terms of use of images, “ etc.
With apologies to John Wanamaker, or whoever actually said the apocryphal line – “I know that half my advertising doesn’t work, I just don’t know which half” – Microsoft Advertising’s Kelly Jones updated it for social, referencing Wanamaker and referencing Microsoft research indicating that contemporary marketers believe that “65% of word-of-mouth is missing its target.” “If you’re generating all of this word-of-mouth and it’s not getting to the right people you are wasting” your social media budgets and energies, she said, adding that the trick is to refine a brand’s social media messaging to make sure it is more targeted. She cited additional research showing that the No. 1 word-of-mouth influencer on social media are ratings and reviews by friends and experts. According to Microsoft Advertising’s research, lots of touchpoints – even high-powered media like TV advertising – may influence a consumer’s “decision-making journey” and that an individual consumer’s decision process could take upwards of a year to convert, even for a simple product like “skincare.” But then one day, they see a comment or a tweet from a friend about that product, and the next day the consumer goes out and buys the product. Clearly, Jones left a bit of attribution out of that process, but she noted that the apparent cause and effect of that behavior demonstrates “how amazing” the power of social media can be.
Thankfully, it didn’t require a judicial review, but the voting on the winner of the “Instant RFP” panel at MediaPost’s Social Media Summit in Key Largo came down to the wire, with a split vote torn between Echo’s Kristin Hersant and Brand Networks’ Jamie Tedford. It was so tough, that panel moderator David Berkowitz, and summit chair and host Cathy Taylor decided to award it to both the finalists. Thank God there were no dangling chads.