Lady Gaga Launches Her Own Social Network by Erik Sass

When you have become so famous that there is no more famous to become, what do you do next? Found a social network devoted entirely to yourself, naturally. That's the word from Lady Gaga, the world's most unsettling pop diva, who is preparing to launch littlemonsters.com, an online home for her millions of fans, in collaboration with Backplane, a social media start-up that counts Gaga as one of its investors with a 20% stake. The network is still being set up, but visitors to the Web address can register for an invitation by submitting their email addresses. ...Read the whole story

  • food Tic Tac Offers AR App Experiences by Karlene Lukovitz

    The outdoor and print ads highlight facts about daily activities, such as "Most Americans spend 13 years of their lives watching TV" and "Eighty-four percent of people always sleep on the same side of the bed." ...Read the whole story

  • food Big G Combines Retro Packages, Atari Tie-Ins by Karlene Lukovitz

    "Our consumers love the nostalgic aspect - it takes them back to their childhoods," says Tara Johnson, integrated marketing communications manager for General Mills, adding that the '80s is experiencing something of a general revival. ...Read the whole story

Around The Net

The Social Bowl That Wasn't by David Berkowitz

Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan's Murray Hill, the analysis will go on. It's not just the Patriots that should be hitting their heads over all the dropped balls. I'm wondering why so many marketers dropped the ball with social media this year. ...More

  • Healthcare Is Getting Personal ... Trust Me by Reggie Bradford

    How to build trust and become a resource on healthcare via social. ...More

  • Ready Or Not, Sponsored 'Stories' Coming To Your Mobile Facebook Feed by Steve Smith

    The big question that Facebook itself raised about its prospects in the recent IPO filing may get partially answered in short order. Whither mobile? According to an FT report on Monday, the social network is already speaking with agencies about including "featured stories" by brands in users' news feeds, accessible on devices. FT says to expect the new model in early March. ...More

  • Mobile & Social Media Revenue Accelerating At 30% by Jack Loechner

    According to new data from PQ Media, total U.S. mobile & social media revenue, including consumer and business access, content, advertising and marketing, increased 30.2% to $45.38 billion in 2011. Mobile & social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011, and is expected to grow at an accelerating 30.8% annual rate in 2012. ...More