Tuesday, February 7, 2012
  • Tic Tac Offers AR App Experiences

    The outdoor and print ads highlight facts about daily activities, such as "Most Americans spend 13 years of their lives watching TV" and "Eighty-four percent of people always sleep on the same side of the bed." ...Read the whole story

  • Big G Combines Retro Packages, Atari Tie-Ins

    "Our consumers love the nostalgic aspect - it takes them back to their childhoods," says Tara Johnson, integrated marketing communications manager for General Mills, adding that the '80s is experiencing something of a general revival. ...Read the whole story

Around The Net

  • British Airways Bows Olympic AdsMarketing Week

    British Airways will use social media to debut its London 2012 Olympic advertising campaign, including Google+. The first ad, under the "To Fly. To Serve" tagline will debut on Facebook at 11 am on Feb. 9 and then Google+ shortly afterwards. It will make its UK television appearance that night. ...Read the whole story

The Social Bowl That Wasn't

Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan's Murray Hill, the analysis will go on. It's not just the Patriots that should ...More