Wednesday, February 8, 2012
  • Extole Secures $10 Million For Social Referral Funding

    Strangers or friends can become the most successful brand advocates through online word-of-mouth marketing. Shasta Ventures thinks so highly of the idea that the venture capital firm -- along with existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital -- sank $10 million in Series C funding into San Francisco-based Extole, a consumer-to-consumer social marketing platform. ...Read the whole story

  • Tic Tac Offers AR App Experiences

    The outdoor and print ads highlight facts about daily activities, such as "Most Americans spend 13 years of their lives watching TV" and "Eighty-four percent of people always sleep on the same side of the bed." ...Read the whole story

  • Marketers Encouraged To Break A Few Rules

    Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh Bernoff, SVP of idea development at Forrester Research. ...Read the whole story

  • Lego Goes Social For Hero Factory Idea

    The project encourages Lego fans to produce a 30- to 90-second animated or animation/live action blend video that completes a story set up on Tongal in which the Hero Factory has been placed under lockdown. ...Read the whole story

Around The Net

  • Finding FollowersKISSmetrics

    Building authority can help raise quality scores. Kristi Hines believes sites like Quora help help. She gives us five reasons why marketers should use Quora, such as the ability to give direct answers to anyone asking about the company's business, products, or services. Social sites tend to work well to drive traffic to a company's Web site -- especially companies focused on serving other businesses. Hines runs through tactics for marketing, analytics, reputation management and more.  ...Read the whole story

  • LinkedIn Buying Email Aid Rapportive?All Things D

    LinkedIn is reportedly scooping up Rapportive -- maker of a browser plugin that overlays Gmail with contextual information about a user’s email contacts. “Sources familiar with the negotiations said LinkedIn offered Rapportive ‘low teens’ of millions of dollars worth of cash,” AllThingsD reports, adding that the deal has yet to officially close. Still only available for Gmail users, Rapportive overlays an email correspondent’s social networking accounts alongside open and draft emails. “So, for instance, you can see a person’s most recent tweet and mention it in your email to them,” AllThingsD writes.“Or you can realize that you’re not connected on ... ...Read the whole story

  • Nicole Wagner to Speak at Social Media Summit February 23rd in

    Nicole Wagner to Speak at Social Media Summit February 23rd in Alsip ...Read the whole story

The Most Important Social Media Story of the Week Was Not the Facebook IPO

If you look back on the past week, which was the more important social media story? 1) The filing of Facebook's IPO. 2) The social media firestorm resulting from the Susan G. Komen for the Cure ...More