The Social Graf
With marketers focusing more and more on the intersection between TV watching and social media activity, HootSuite conducted a comprehensive analysis of the social media efforts mounted by Super Bowl … Read the whole story
Strangers or friends can become the most successful brand advocates through online word-of-mouth marketing. Shasta Ventures thinks so highly of the idea that the … Read the whole story
The outdoor and print ads highlight facts about daily activities, such as "Most Americans spend 13 years of their lives watching TV" and "Eighty-four … Read the whole story
Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh … Read the whole story
The project encourages Lego fans to produce a 30- to 90-second animated or animation/live action blend video that completes a story set up on … Read the whole story
- COMMENTARY
If you look back on the past week, which was the more important social media story? 1) The filing of Facebook's IPO. 2) The … Read the whole story
COMMENTARYSocial TV is off and running and, by all accounts, will become a vital part of how many consumers watch TV. So why not … Read the whole story
- COMMENTARY
For a while, the concept of email + social integration was limited to discussions about how to use email to bolster your social media … Read the whole story
- COMMENTARY
Outdoor industry companies rely on a green world to keep their products relevant. They employ a wide spectrum of green marketing ranging from subtle … Read the whole story
- COMMENTARY
Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan's Murray Hill, … Read the whole story
