Friday, February 10, 2012
  • Brands Must Craft Specific Messages To 'Empowered' Consumers

    In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advises using authenticity in messaging and employing a "device-neutral" strategy when trying to reach consumers who have more control than ever, thanks to technology. ...Read the whole story

  • Nissan Lets Fans Build Z-car

    Nissan has launched a social media campaign that lets consumers help design the Nissan 370Z sports car. The program, called "Project 370Z," is focused on the Chicago Auto Show. ...Read the whole story

  • Adults Report Positive Social Network Experiences

    Separate and apart from teens, most adults view the overall social and emotional climate of social networks in a positive light. In fact, 85% of social networking adults say that their experience on such sites is that people are mostly kind, according to new findings from The Pew Research Center's Internet & American Life Project. ...Read the whole story

    Around The Net

    • How To Launch A Paid Social CampaignIMedia Connection

      Similar to search, every campaign in social needs special attention. Stephen Anderson provides eight recommendations that marketers should consider before launching a Facebook campaign. In one of the more important tips, he suggests taking advantage of segmentation features without limiting the audience, building a library of creative assets, and optimizing the heck out of the campaign.  ...Read the whole story

    • BBC, Sky News Change Twitter RulesLost Remote

      How should TV reporters handle breaking news on social media? Cory Bergman poses this question in light of the recent restrictions Sky News and BBC both placed on their reporters.The new policies are meant to ensure that "reporters and editors alert the newsroom before breaking news on Twitter." Bergman, who has worked as a TV assignment editor, says these rules "make a lot of sense," but he also discusses some exceptions. ...Read the whole story

    • Dassault Buys Social Analyzer NetvibesTechCrunch

      European design firm Dassault Systèmes has acquired Netvibes -- a sentiment analytics dashboard that helps Fortune 500 companies track their social media presence throughout the real-time Web. Not your typical buyer of social analytics startups, Dassault is a “3D experience” design company -- which lets designers “virtualize” how products will work in the real world, according to TechCrunch’s Alexis Tsotsis. The acquisition actually seems jarring at first, but Netvibes CEO Freddy Mini says the buy makes sense in terms of "connecting what people say about a product to its design process through the Netvibes dashboard.” In a statement, Dassault President and CEO Bernard ... ...Read the whole story

    The FDA Social Media Guidance: The Path Forward

    In December, the FDA released the first of its long-awaited social media guidances. The collective response from industry was a shoulder shrug. So, where do we go from here? ...More