• Zynga Reports Loss, But Mobile Games Strong

    In its first quarterly report since going public in December, social games powerhouse Zynga posted a net loss for the fourth quarter, but beat analyst estimates for its adjusted earnings. The company had a net loss of $435 million, or $1.22 a share. ...Read the whole story

Making Noise: A Conversation With Combe's Tom Cunniff

If you want to create mass awareness, there's nothing like TV. If you want to start a word-of-mouth campaign, there's nothing like social for activation. Social TV is a chance to have an integrated solution. ...More

  • Welcome To The (Hype) Machine: Fragmentation Is So 2011

    The last month has been amazing in terms of showing the influence of social media. Three events unfurled to tell a story of the scope of social media and the virtual hype machine that it feeds, and you are insane if you're not paying attention. If you're a brand marketer, there are some interesting concepts to take away as well. ...More

  • Sex And The Social Mom

    It is heartening to hear that on one day of the year, moms aren't under the covers snuggling with their smartphones. Over three-quarters of moms in a Valentine's Day study conducted by Socialmoms.com chose to give up Facebook over sex. ...More

  • 52 Ways Social Media Week Is Every Week

    A lot has changed since last year, when I wrote about why Social Media Week should be every week. That feels so quaint. By now, Social Media Week really is every week. In case you're not convinced, here are 52 reasons why: ...More

  • The Joy Of Live-Tweeting

    At a time when there are more televisions than people in the United States, one of the loneliest things you can do is watch TV. There was a time, long ago and far away, when the entire family would gather around the communal television to tune in "The Beverly Hillbillies." But now, with TV sets in almost every room, people today generally watch TV alone. There is, however, an antidote to the feelings of anomie that sometimes arise from the solitary TV experience: live-tweeting. This is the practice of using Twitter to comment on events in real time while simultaneously ...More

  • No Social Buzz, But Super Bowl Ad Online Video Views More Than Triples

    The plot thickens. Last week I wrote about how social buzz for Super Bowl ads plummeted - and I mean the skydiving, body-slamming kind - mere minutes after most ads aired. But yet, many of us still went online and watched the ads. What gives? Are Super Bowl ads being seen - both on TV and online - but just not being talked about? ...More