Backplane, the tech startup which counts Lady Gaga as an investor, has raised $4.5 million in its first round of funding from backers including Sequoia Capital, Greylock Discovery Fund, Battery … Read the whole story
Samsung, a global Olympic sponsor for the 2012 Summer Olympics in London, is launching a multiplatform social media campaign designed to personalize the Olympic … Read the whole story
TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a … Read the whole story
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story
People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining … Read the whole story
Twitter will roll out its self-service ad platform to small and mid-size businesses in March through a partnership with American Express. Cardmembers and merchants … Read the whole story
The fledgling mobile transactions market, which some experts expect to reach $1 trillion globally by 2015, is about to get a hyper-boost from Facebook, … Read the whole story
Google+ has been viewed by some as an "extra extension" or channel, but marketers are beginning to realize its significance. Victoria Esser, who is … Read the whole story
Everyone knows about the Butterfly Effect, which shows how small actions can make a big difference. But what about the Boot Effect? Read the whole story
Who said we don't like ads? In 2011, consumers chose to watch ads more than 2.75 billion times. We're not talking pre-rolls or overlays … Read the whole story
According to a recent conducted in-depth study on the usage of social media in fast-growing corporations by The Center for Marketing Research at the … Read the whole story