Friday, February 17, 2012
  • Samsung's Social Media Campaign Personalizes Olympics

    Samsung, a global Olympic sponsor for the 2012 Summer Olympics in London, is launching a multiplatform social media campaign designed to personalize the Olympic experience for viewers. The program is being implemented through Facebook Connect and will be promoted on online and traditional media. ...Read the whole story

  • Viggle Acquires Loyalize To Engage Live TV Viewers On Mobile

    TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a company supporting mobile loyalty rewards programs, acquired tech-company Loyalize, which enables brands to engage with live TV audiences on mobile devices. ...Read the whole story

  • Arby's Rebounds With Engaging Multiscreen Ad Strategy

    Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and fresh. Its ads were a viral hit, prompting the company to develop a user-generated "casting call" contest for new ads. The cross-platform campaign, also featuring a social media component, drove the company's highest sales gain in a decade. ...Read the whole story

  • At The ANA: Social TV Is 'New Media'

    People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining "social TV" could almost seem a Hobson's choice between a redundancy and an oxymoron. ...Read the whole story

  • Twitter Offers SMBs Self-Serve Ads With Help From American Express

    Twitter will roll out its self-service ad platform to small and mid-size businesses in March through a partnership with American Express. Cardmembers and merchants can register to use the platform and receive $100 in advertising credit to put toward bidding on promoted tweets and promoted accounts. ...Read the whole story

Around The Net

  • Pinwheel Pioneers 'Flickr For Places'TechCrunch

    We’re learning more about the latest venture from Caterina Fake, co-founder of Flickr and Hunch. Named Pinwheel, the forthcoming service appears to be a way for users to leave virtual notes, annotations, tips and photos for fellow users and friends at real world locations and places. While Pinwheel will have a Web presence, Fake herself expects the mobile version to be the “primary experience,” TechCrunch reports. “With Pinwheel, you can find and leave public or private notes at places all over the world,” TC writes. “These notes can be shared with one person, or everyone; and can be categorized.” Fake ... ...Read the whole story

  • Baidu Sees Future In Mobile, SocialReuters

    In China, the country’s top search engine, Baidu, said it plans to begin monetizing its mobile search traffic and social media platforms, this year. Not unlike strategies being pursued by certain American Web giants, Baidu says the effort will help boost growth beyond the PC. Putting the move in a larger context, Reuter writes: “Baidu has expanded its dominant position in China's Internet search market ever since Google Inc decided in 2010 to relocate its search engine to Hong Kong following a standoff with the Chinese government over Internet censorship.” Thanks to strong revenue growth, the company just reported fourth-quarter ... ...Read the whole story

  • Booming Interest In Pinterest Fast Company
Social Networks Pursue Mobile Ad Dollars, E-Commerce

The fledgling mobile transactions market, which some experts expect to reach $1 trillion globally by 2015, is about to get a hyper-boost from Facebook, Twitter, Square and other social media players that consider e-sales the new ...More