Sunday, February 19, 2012
  • Samsung's Social Media Campaign Personalizes Olympics

    Samsung, a global Olympic sponsor for the 2012 Summer Olympics in London, is launching a multiplatform social media campaign designed to personalize the Olympic experience for viewers. The program is being implemented through Facebook Connect and will be promoted on online and traditional media. ...Read the whole story

  • Pro Sports Solve Social Media Puzzle

    The challenge of social media for major league sports is how to engage fans without disengaging them from the game by interrupting those all-important moments of play. After all, sports are probably the last redoubt against time-shifting. The moment is everything in sports. ...Read the whole story

  • CMOs Becoming 'Marketing CEO Super-Species'

    Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanning a broad cross-section of U.S. businesses, CMOs are stepping up to the plate in the face of the unprecedented changes and challenges facing their companies to evolve well beyond their traditional roles, reports CMG. ...Read the whole story

  • Viggle Acquires Loyalize To Engage Live TV Viewers On Mobile

    TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a company supporting mobile loyalty rewards programs, acquired tech-company Loyalize, which enables brands to engage with live TV audiences on mobile devices. ...Read the whole story

  • Arby's Rebounds With Engaging Multiscreen Ad Strategy

    Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and fresh. Its ads were a viral hit, prompting the company to develop a user-generated "casting call" contest for new ads. The cross-platform campaign, also featuring a social media component, drove the company's highest sales gain in a decade. ...Read the whole story

  • At The ANA: Social TV Is 'New Media'

    People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining "social TV" could almost seem a Hobson's choice between a redundancy and an oxymoron. ...Read the whole story

  • Twitter Offers SMBs Self-Serve Ads With Help From American Express

    Twitter will roll out its self-service ad platform to small and mid-size businesses in March through a partnership with American Express. Cardmembers and merchants can register to use the platform and receive $100 in advertising credit to put toward bidding on promoted tweets and promoted accounts. ...Read the whole story

Social Networks Pursue Mobile Ad Dollars, E-Commerce

The fledgling mobile transactions market, which some experts expect to reach $1 trillion globally by 2015, is about to get a hyper-boost from Facebook, Twitter, Square and other social media players that consider e-sales the new ...More