• Industry Stands To Gain Via Social Media

    Nearly a quarter of social media users say they "always or almost always" refer to their networks before purchasing a CE device, while 38% say reviews or comments by someone they know influenced their purchase decision. ...Read the whole story

  • Krispy Kreme Hits Road To 'Glaze The Nation'

    Over the next year, brand ambassadors will make stops from coast to coast in a restored, branded, 1960-vintage Flxible Starliner bus - a vehicle deemed to have "just the right balance of nostalgia, retro and cool." ...Read the whole story

  • Key 18-34 Demo Major Mobile, Online Video Users

    It's no secret that 18- to-34-year-olds continue to redefine media consumption; new Nielsen research explains why. Along with NM Incite, Nielsen found this demo -- christened "Generation C" -- is taking their personal connections to new levels, devices, and experiences. ...Read the whole story

Using Social Rewards To Monetize The Social Web

Retailers deserve more from social media. Although this new tool has had a profound impact on communications and collaboration between merchants and customers, it has done little to actually drive real incremental sales for serious e-commerce companies. But this can change. ...More