Friday, February 24, 2012
  • Wall Street's Wieser: Content 'Passes Crown,' Picks 3 Platform Players - Google, Facebook, Yahoo

    Asserting that content has "passed the crown" from traditional media to online, Wall Street equity researcher Pivotal Research Group initiated coverage of three ad-supported jewels -- Google, Facebook and Yahoo -- with strong ratings. "The adage 'content is a king' was always somewhat subjective,'" writes Pivotal's Brian Wieser, a long-time Madison Avenue forecaster who authored the report, adding: "But on the Web, the argument content is king is difficult if not impossible to make in the long-run, in our opinion: what is important are infrastructure, platforms and tools controlled by Google, Facebook and others." ...Read the whole story

  • Krispy Kreme Hits Road To 'Glaze The Nation'

    Over the next year, brand ambassadors will make stops from coast to coast in a restored, branded, 1960-vintage Flxible Starliner bus - a vehicle deemed to have "just the right balance of nostalgia, retro and cool." ...Read the whole story

  • Pew: More People 'Unfriend,' Tighten Privacy Controls

    A new Pew study finds people are increasingly pruning their online social networks and restricting access to their profiles in the wake of heightened privacy concerns. Nearly two-thirds (63%) have deleted people from friend lists, up from 56% in 2009. A majority (58%) also limit access to their profiles so only friends can see them. ...Read the whole story

  • Industry Stands To Gain Via Social Media

    Nearly a quarter of social media users say they "always or almost always" refer to their networks before purchasing a CE device, while 38% say reviews or comments by someone they know influenced their purchase decision. ...Read the whole story

  • Key 18-34 Demo Major Mobile, Online Video Users

    It's no secret that 18- to-34-year-olds continue to redefine media consumption; new Nielsen research explains why. Along with NM Incite, Nielsen found this demo -- christened "Generation C" -- is taking their personal connections to new levels, devices, and experiences. ...Read the whole story

Around The Net

  • Miracle Whip Campaign, By Arthur Miller!Adweek

    A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," and its take on suspicion and mob hysteria. Instead of witches, however, the ad has a Colonial-era crowd looking to burn a jar of Miracle Whip. They approach a house and a girl opens the door to be confronted by a bearded man who speaks for the group. "We have come for the foul, unholy beast. The one with the red markings that sits on the table where you sup," he declares. The girl, unruffled replies, in a modern-day voice, "The Miracle Whip?" She asked if any in the ... ...Read the whole story

  • Sean Parker Likes Social-Voting Site VotizenAll Things D

    Social-voting site Votizen has secured $750,000 in new funding from some high-wattage investors, including Sean Parker. Famous for founding Napster, Parker tells AllThingsD that "politics is one of the few remaining large-scale consumer-facing opportunities on the Internet." For the past two years or so, Votizen has been busy digitizing 200 million U.S. voting records from magnetic tape, computer databases and spreadsheets. Though the network “only has tens of thousand of members who have registered and connected to their voter profiles, it is trying to push out products and attract users in time to get involved with this year’s general election,” AllThingsD reports. ... ...Read the whole story

IT Losing Its Grip

The Gartner Predicts 2012 special report highlights how the control of technology and technology-driven decisions is shifting out of the hands of IT organizations. New forces that are not easily controlled by IT are pushing themselves ...More