Worries about privacy and security raised by social media have something of a halo effect, spilling over into purchase decisions for important items like smartphones and tablet computers, as well as guiding choices about which companies they do business with, according to a study by Edelman, titled "Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012." ...Read the whole story
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spirits
Ciroc Scores With During-Bowl Videos, Social
Ciroc vodka saw strong engagement results from videos with integrated interactive capabilities across social media and mobile platforms shown during this year's Super Bowl and following days. ...Read the whole story
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BlogFrog Pushes Social Activation Platform
BlogFrog earned a name for itself in 2009 by hatching a healthy network of female bloggers. It is pursuing a social activation platform, which helps brands from Lego to Random House engage "social influencers" among niche audiences. ...Read the whole story
Around The Net
- China's Social Move Online eMarketer
- Social Media Growing Despite Boredom Claims The Telegraph
- Big Business Sees No Positive ROI In Social Computer Business Review
- 'Sexist Trousers' Twitter Row Sparks Free Publicity The Telegraph
- Facebook Timeline for Brands Training Webinar to be Hosted by Social... PRWeb
- Social Media Marketing Account Executive / Confidential / Boston, MA MocoNews.net
- Social Media Management Firm Maximize Social Media to Host Facebook... PRWeb
More and more, we are reading articles and blog posts about the changing roles of fathers in today's family. Recently, an Engage:Moms blog post focused on dads. Everyone seems to agree that today's fathers are more involved and active in their role as parent and caregiver. Last month, in cooperation with the Marketing to Moms Coalition, we fielded a survey of 100 social media-savvy dads to get a sense of how technology played a part in daily fatherhood. Here are some of the results. ...More
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