Wednesday, March 7, 2012

Around The Net

  • China's Social Move OnlineeMarketer

    Baidu's move earlier this year to support social content on its search engine will help to move more of China's population and advertisers online. Aside from the growing population, research firm eMarketer points to governmental restrictions on broadcast advertising too. A piece published Tuesday tells us that in January, China’s government made it more difficult for advertisers to buy time blocks from broadcasters like CCTV. A chart highlights social network use compared with the population, and lists some of the social sites most visited in the country, such as Tencent Weibo and Tencent QZone. ...Read the whole story

  • Social Media Growing Despite Boredom ClaimsThe Telegraph

    YouGov research finds that while 41% of the British online population says it's bored of social media and will use it less often, uptake and usage of such sites as Facebook and Twitter are growing. Just under 25% of regular Facebook users say they use it less than they did a year ago and 19% expect to use it less over the next year. The study also shows increasing numbers of people prefer to use social media for specific purposes rather than just browsing. ...Read the whole story

  • Big Business Sees No Positive ROI In SocialComputer Business Review

    A Chartered Institute of Marketing study finds a marked difference between the approach taken to social network engagement by larger organisations and that taken by small to medium businesses. The survey of almost 1,000 marketers at larger organisations, located mainly in the UK and Western Europe, found that one-third do not believe social media is at all effective. Large businesses are not using social media on a daily basis, which suggests that many are unaware of how social media engagement really works, or how to leverage it to see positive return on time and investment. ...Read the whole story

  • 'Sexist Trousers' Twitter Row Sparks Free PublicityThe Telegraph

    A pair of chinos purchased at Madhouse's flagship Oxford Street store last month apparently contained a label with washing instructions that included this suggestion: "Give it to your woman. It's her job." And Twitter users flocked to the site, branding the nationwide chain of discount men's clothing "shameful" and "outrageous." No news on whether there are more than the one such pair of chinos with the offending label. ...Read the whole story

  • Facebook Timeline for Brands Training Webinar to be Hosted by Social...PRWeb

    Social media consultants are invited to attend a training webinar on the upcoming Facebook for Brands Timeline changes. ...Read the whole story

  • Social Media Marketing Account Executive / Confidential / Boston,
  • Social Media Management Firm Maximize Social Media to Host Facebook...PRWeb