While advertising might not be running against all of it, user-generated content and video on social networks represent the large majority of online video viewing, according to a new report … Read the whole story
Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying … Read the whole story
Adobe Systems will push deeper into online marketing, adding features in the Adobe Digital Marketing Suite that can predict consumer behavioral patterns. Some of … Read the whole story
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
A new day has dawned in digital marketing to moms - or should I say, yet another new day has dawned, with Facebook, Twitter … Read the whole story
"The metrics for social media will change dramtically this year," according to Amy Millard, VP of Marketing for Hearsay, who predicted it will move … Read the whole story
The app Oink just joined the great pigsty in the sky, or wherever apps go to die. While many apps deserve to be put … Read the whole story
Digitaria Chief Dan Khabie said he really knew that Invisible Children could be big after its first digital initiative - a program that initiated … Read the whole story