While advertising might not be running against all of it, user-generated content and video on social networks represent the large majority of online video viewing, according to a new report from AccuStream Research titled "Internet Video 2011-2014: View, Share, Site, and User Analytics." ...
Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying ... Read the whole story
Adobe Systems will push deeper into online marketing, adding features in the Adobe Digital Marketing Suite that can predict consumer behavioral patterns. Some of ... Read the whole story
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' ... Read the whole story
A new day has dawned in digital marketing to moms - or should I say, yet another new day has dawned, with Facebook, Twitter ... Read the whole story