Thursday, March 22, 2012
  • Banyan Branch Launches Media-Buying Unit

    Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying practice that will focus on paid social media ads to amplify and complement the work on social media programs it does for clients. ...Read the whole story

  • Social Media Chatter Ups Live TV Stats

    Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' TV time. A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV. ...Read the whole story

  • Q&A: With Ram Truck's Marissa Hunter, Part II

    Marissa Hunter, who heads up marketing communications for Chrysler's Ram Truck brand, talks about how the brand is reaching potential customers and using social media and event marketing to do it. ...Read the whole story

    Around The Net

    • Pinterest Pins Facebook Ad GuruFortune

      Pinterest has hired Tim Kendall, longtime director of monetization at Facebook, and the man widely credited with helping to turn the social network into a business. While Fortune buries the news in a 2,000-plus-word profile of the popular social network, it knows how significant the news is. “At this point, businesses can't spend money marketing on Pinterest even if they want to,” it writes. “Targeted ads seem like a no-brainer, and new hire Kendall is sure to have some ideas for how to help companies better reach consumers on the site.” Similar to eBay, Pinterest could also become a platform ... ...Read the whole story

    • Hipstamatic Teams With Instagram Fast Company

      Hipstamatic -- a camera app that lets users snap professional-looking pictures with stylized films and vintage-era lenses -- is about to announce a partnership with Instagram. Per the tie-up, Hipstamatic pictures can be ported directly into Instagram's network with just one click. “It represents the first time Instagram has opened up [its] platform API to third parties, and marks a move toward letting photos freely flow into Instagram's network from outside sources,” Fast Company reports. Hipstamatic cofounder and CEO Lucas Buick says the deal further opens the door to social sharing, where Instagram has had so much success. (Last week, ... ...Read the whole story

    • Social Marketer Wildfire On FireTechCrunch

      Social marketing platform Wildfire has come a long way since it was founded in 2008. The company, which helps brands market through Facebook, Twitter and LinkedIn, now has 13,000 paying customers -- more than any company in the space, according TechCrunch. Since the start of 2010, meanwhile, the startup has grown from seven to 300 employees. Still a private company, TechCrunch also estimates the it did between $35 million and $45 million in 2011. “While 13,000 customers sounds impressive, many of those are low-paying monthly campaign clients, not big SaaS deals like other platforms close,” TechCrunch notes. To build out ... ...Read the whole story

    • Facebook Backers Ready For Next FacebookBloomberg

        Parlaying its existing stake in Facebook, Digital Sky Technologies is preparing to invest in the next Facebook by seeking $1 billion for a new late-stage technology fund. The Russian firm has committed Facebook stock valued at $50 million to the fund, meaning limited partners will get a chance to own the shares through their investment, reports Bloomberg, citing an investor presentation. Early investors were reportedly offered the Facebook holding at a 12% discount to an internal valuation of about $74 billion, as well as a 25% reduction in the fund’s management fee. “DST, founded by Russian technology investor Yuri ... ...Read the whole story

    • In-Bev Puts 'Friends First' At Top Of Its Media Plan New Media Age

      At the ISBA Annual Conference on Wednesday, Anheuser Busch In-Bev CMO Chris Burgraeve said the makers of such brands as Stella Artois and Budweiser "have no digital or media strategy; we just have a connections strategy called 'friends first'. He defended the decision by saying that it was working to segment its social media audience via traditional means, working out where fans or Likes fit into each part of the sales and advocacy funnels. ...Read the whole story

    • Off-the-Grid Construction, Innovative Tips for Social Media Marketing, ...World News Report
    • Off-the-Grid Construction, Innovative Tips for Social Media...24-7 Press Release
    Engage Like It's 2009

    A new day has dawned in digital marketing to moms - or should I say, yet another new day has dawned, with Facebook, Twitter and Pinterest all announcing big format changes in the last 30 days. ...More

    • Welders: Creating Sparks In The Social Space

      A few weeks ago, I was asked to keynote at an annual gathering of welding equipment manufacturers. The topic? Social media, which had emerged as the number one thing these industrial marketers wanted to learn more ...More

    • Once Upon A Time, There Was A Tongue Cleaner...

      As faithful readers of this column know, lately I've been obsessed with stories, more specifically, whether some brands, in some categories, will actually have any to tell. If they don't, this will come as a huge ...More