ReadyPulse, a startup created by execs from Microsoft and Amazon.com, launched a social brand advocacy platform this week, which is designed to help marketers identify and engage with fans in … Read the whole story
Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying … Read the whole story
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
Marissa Hunter, who heads up marketing communications for Chrysler's Ram Truck brand, talks about how the brand is reaching potential customers and using social … Read the whole story
A new day has dawned in digital marketing to moms - or should I say, yet another new day has dawned, with Facebook, Twitter … Read the whole story
A few weeks ago, I was asked to keynote at an annual gathering of welding equipment manufacturers. The topic? Social media, which had emerged … Read the whole story
As faithful readers of this column know, lately I've been obsessed with stories, more specifically, whether some brands, in some categories, will actually have … Read the whole story