Marketers may be underestimating the impact of their social media efforts by almost half, according to Adobe's latest Digital Index report, which evaluated how marketers measure Web site traffic from sites including Facebook, Twitter, Pinterest, Tumblr, Blogger, YouTube and Yelp, including an analysis of over 1.7 billion visits to more than 225 U.S. companies' Web sites. ...
Infiniti is hoping to fill a gap in its product lineup and in the process, give the rough shoulder to Acura's MDX three-row luxury ... Read the whole story
Small businesses are increasingly using social media channels to connect with customers and grow their businesses, according to a Citibank survey. Read the whole story
As faithful readers of this column know, lately I've been obsessed with stories, more specifically, whether some brands, in some categories, will actually have ... Read the whole story
The future of news is likely to be all about personal production, not just big media publishing and packaging. At least that's the sense ... Read the whole story
How marketers capture and measure social contributions will rapidly become the secret to giving media its due. Many continue to develop sophisticated cross-channel attribution ... Read the whole story