Marketers may be underestimating the impact of their social media efforts by almost half, according to Adobe's latest Digital Index report, which evaluated how marketers measure Web site traffic from … Read the whole story
Infiniti is hoping to fill a gap in its product lineup and in the process, give the rough shoulder to Acura's MDX three-row luxury … Read the whole story
Small businesses are increasingly using social media channels to connect with customers and grow their businesses, according to a Citibank survey. Read the whole story
As faithful readers of this column know, lately I've been obsessed with stories, more specifically, whether some brands, in some categories, will actually have … Read the whole story
The future of news is likely to be all about personal production, not just big media publishing and packaging. At least that's the sense … Read the whole story
How marketers capture and measure social contributions will rapidly become the secret to giving media its due. Many continue to develop sophisticated cross-channel attribution … Read the whole story
Support the launch of the Audi A7 model at the New York International Auto Show a campaign connected out-of-home media with mobile through a … Read the whole story