In addition to using social media for distributing advertising, marketers have long recognized that social media is a valuable tool for research -- and now a number of companies are … Read the whole story
Progressive Insurance is using Flo, the proprietress of the fictive insurance store, to go social about "The Best Day Ever." The campaign involves a … Read the whole story
Social media and new media technology have brought huge benefits in important areas, notes WPP's Martin Sorrell and Microsoft's Jaron Lanier. Still, both bemoaned … Read the whole story
Brand communications firm Imre is building out -- as well as rebranding -- its social marketing practice. Now known as 5Loom, the social practice … Read the whole story
A new study from analytics-driven advertising research firm PhaseOne Communications, presented at the Advertising Research Foundation's Re:think 2012 event on March 27, sheds light … Read the whole story
It seems everywhere we turn we hear more about social video. Not just branded video that marketers release on YouTube and promote the heck … Read the whole story
The reasons a consumer might click on a Facebook "Like" button and subscribe to an email list are similar, according to a study released … Read the whole story
Every day in nature, avalanches both big and small occur, in areas so unreachable and remote that humans never see them. In the world … Read the whole story
It happens while you sleep. One night, you're visiting your favorite website. Then, you wake up, visit it again, and you can't recognize it … Read the whole story
TechCrunch recently crowned Pinterest 2011's "Best New Start Up," and in February alone, Pinterest saw 16.23 million unique users. TechCrunch also reported that 80% … Read the whole story
Social media is getting more ad revenue. But the dollars are coming out of budgets for print, radio, outdoor and other media -- not … Read the whole story
According to the Doremus and the Financial Times Q4 2011 Decision Dynamics online survey, global executives have an insatiable appetite for information. At any … Read the whole story
When it comes to travel brands that cater to affluent customers, there's a case of the have and have-nots. According to a survey released … Read the whole story