Wednesday, March 28, 2012
  • Progressive Launches Social 'Best Day Ever'

    Progressive Insurance is using Flo, the proprietress of the fictive insurance store, to go social about "The Best Day Ever." The campaign involves a series of posts on the character's Facebook and Twitter accounts. ...Read the whole story

  • Sorrell, Lanier Warn Against Tech Pitfalls

    Social media and new media technology have brought huge benefits in important areas, notes WPP's Martin Sorrell and Microsoft's Jaron Lanier. Still, both bemoaned what they portrayed as an increasingly superficial public discourse, resulting from the immediacy and ubiquity of new media technology. ...Read the whole story

  • Imre Rebrands Social Practice 5Loom

    Brand communications firm Imre is building out -- as well as rebranding -- its social marketing practice. Now known as 5Loom, the social practice will take what the company is calling a "centralized approach" to their social marketing initiatives. ...Read the whole story

  • Top Social Engagement Brands Make 'Me Statements'

    A new study from analytics-driven advertising research firm PhaseOne Communications, presented at the Advertising Research Foundation's Re:think 2012 event on March 27, sheds light on both of those questions. ...Read the whole story

    Around The Net

    Longer Video Ads Shared More in Facebook Games; TubeMogul Intros Real-Time Buying for Social Video

    It seems everywhere we turn we hear more about social video. Not just branded video that marketers release on YouTube and promote the heck out of. But social video powered by social games - you know, ...More