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• SEO Audit Tool Highlights Flaws In Social Metrics by Laurie Sullivan

  360i has released a search engine optimization tool that assists marketers in Web site audits, but it also points to shortcomings in social media metrics across Facebook, Twitter and Google +1. A scaled-down version of 360iTIGER that is free to marketers, the tool monitors social media shares supported by Facebook Likes, Twitter tweets and Google +1s. ...Read the whole story

• Rokkan, Team Detroit Socialize Ford's NBC 'Escape' by Laurie Sullivan

  Digital ad firm Rokkan and ad agency Team Detroit launched a real-time social project as part of a larger campaign promoting Ford Motor Co.'s 2013 Ford Escape. The project influences the direction of participants on NBC's reality show "Escape Routes." ...Read the whole story

• research Euro RSCG: 'Activist Consumers' Are Watching by Karl Greenberg

  Nearly half of Americans believe the greatest change agent in the future will be "the people, empowered by social media" -- more than twice the number of respondents who chose politics or corporations. ...Read the whole story

Twitter Feed Of Healthcare Argument Gets Shut Down by Wendy Davis

Attorney Casey Mattox was among hundreds of spectators who went to the Supreme Court this week to watch the judges grill attorneys about the Obama administration's health care law. Unlike others in the audience, Mattox attempted to do more than just observe. He tried to document the argument as it happened by posting updates on Twitter. Mattox succeeded, but only briefly. ...More

• Is Your Social Media Investment Going Down The Sh*tter? by Catharine P. Taylor

  Forgive me for thinking that maybe April Fool's Day came a week early, but, hey, when you wake up first thing in the morning and read that there's a startup called Sh*tter, that will print your tweets on a roll of toilet paper, it's to be understood. ...More

• When Brands Become Friends: The 4th Evolution Of The Online Friendship Concept by Omer Kaplan

  Until not so long ago, friendships were simple: to follow the most common universal definition, friendship is a relationship between two humans that is based upon mutual empathy, understanding, trust and have the other person best interests at heart. ...More