• SEO Audit Tool Highlights Flaws In Social Metrics

    360i has released a search engine optimization tool that assists marketers in Web site audits, but it also points to shortcomings in social media metrics across Facebook, Twitter and Google +1. A scaled-down version of 360iTIGER that is free to marketers, the tool monitors social media shares supported by Facebook Likes, Twitter tweets and Google +1s. ...Read the whole story

  • Rokkan, Team Detroit Socialize Ford's NBC 'Escape'

    Digital ad firm Rokkan and ad agency Team Detroit launched a real-time social project as part of a larger campaign promoting Ford Motor Co.'s 2013 Ford Escape. The project influences the direction of participants on NBC's reality show "Escape Routes." ...Read the whole story

  • Euro RSCG: 'Activist Consumers' Are Watching

    Nearly half of Americans believe the greatest change agent in the future will be "the people, empowered by social media" -- more than twice the number of respondents who chose politics or corporations. ...Read the whole story

Twitter Feed Of Healthcare Argument Gets Shut Down

Attorney Casey Mattox was among hundreds of spectators who went to the Supreme Court this week to watch the judges grill attorneys about the Obama administration's health care law. Unlike others in the audience, Mattox attempted to do more than just observe. He tried to document the argument as it happened by posting updates on Twitter. Mattox succeeded, but only briefly. ...More