Thursday, March 29, 2012
  • SEO Audit Tool Highlights Flaws In Social Metrics

    360i has released a search engine optimization tool that assists marketers in Web site audits, but it also points to shortcomings in social media metrics across Facebook, Twitter and Google +1. A scaled-down version of 360iTIGER that is free to marketers, the tool monitors social media shares supported by Facebook Likes, Twitter tweets and Google +1s. ...Read the whole story

  • Rokkan, Team Detroit Socialize Ford's NBC 'Escape'

    Digital ad firm Rokkan and ad agency Team Detroit launched a real-time social project as part of a larger campaign promoting Ford Motor Co.'s 2013 Ford Escape. The project influences the direction of participants on NBC's reality show "Escape Routes." ...Read the whole story

  • Euro RSCG: 'Activist Consumers' Are Watching

    Nearly half of Americans believe the greatest change agent in the future will be "the people, empowered by social media" -- more than twice the number of respondents who chose politics or corporations. ...Read the whole story

    Around The Net

    • Tumblr Continues Rapid GrowthThe Next Web

      While Pinterest and Instagram burn up the buzz meter, Tumblr continues to grow at a remarkable pace. According to the social sharing service, it just hit 20 billion posts -- doubling in size in just over 6 months -- and is fast approaching 50 million blogs. Speaking about how Tumblr differs from traditional “editorial” services like WordPress, founder and CEO David Karp recently quoted figures from traffic measuring company Quantcast, not directly referencing internal figures from its own analytics. “Referencing the social aspect of the service, Karp said that the average Tumblr blog is re-blogged nine times, helping to distribute ... ...Read the whole story

    • Social Media Drives CVS Loyalty Supermarket News

      CVS/pharmacy runs the nation's largest loyalty program, offering 69 million cardholders 2% back on select purchases, plus other discounts. But not everyone uses their "ExtraBucks" rewards. ...Read the whole story

    • It's 'Twitter' With A 'Sh' San Francisco Chronicle

      Australian entrepreneurs David Gillespie, Matthew Delprado and Johny Mair have made a get-rich-quick gimmick. With the tagline, "Social media has never been so disposable" and feces for an icon, they've created Shitter. Shitter takes your Twitter feeds and prints them on four rolls of toilet paper. The rolls cost $35 plus shipping. ...Read the whole story

    • For Best Facebook Engagement, It's PG Tips Red Rocket Media

      The tea brand zoomed past such brands as Apple, Rolex and Jaguar to get to the top of iProspect's Engagement Index, specifically on Facebook. reports that nearly 2 in 10 PG Tips fans were active on the brand's page during February, although it could be attributed to a Valentine's Day campaign. But its long-term attitude is what Angus Wood, iProspect's director, attributes to its winning ways. ...Read the whole story

    • Social Media Management Firm Maximize Social Media Names Jarrett...PRWeb

      Social media management firm Maximize Social Media LLC named Jarrett Smith as Director of Strategic Services. ...Read the whole story

    Twitter Feed Of Healthcare Argument Gets Shut Down

    Attorney Casey Mattox was among hundreds of spectators who went to the Supreme Court this week to watch the judges grill attorneys about the Obama administration's health care law. Unlike others in the audience, Mattox attempted ...More