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• restaurants Dunkin' Launches Multi-Platform Hispanic Campaign by Karlene Lukovitz

  Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of its long-time tagline in Spanish: "Amrica se Mueve con Dunkin' (America Moves With Dunkin')." ...Read the whole story

• SEO Audit Tool Highlights Flaws In Social Metrics by Laurie Sullivan

  360i has released a search engine optimization tool that assists marketers in Web site audits, but it also points to shortcomings in social media metrics across Facebook, Twitter and Google +1. A scaled-down version of 360iTIGER that is free to marketers, the tool monitors social media shares supported by Facebook Likes, Twitter tweets and Google +1s. ...Read the whole story

• retail PwC: Even With Social, Stores Aren't Keeping Up by Sarah Mahoney

  "Because most retailers haven't yet created efficient multichannel models, consumers are working it out for themselves, using different channels in ways that best suit them," the report finds. ...Read the whole story

• sports NFL Preps First-ever NYC Pop-Up by Karl Greenberg

  At the "NFL Shop At Draft" store, which will be open all of April, licensees will show and sell everything from a line of toasters that emboss slices of bread with the team logo to $500 Anastasia Modo handbags. ...Read the whole story

• packaged goods Comedian Jason Jones Endorses Edge Shave Gel by Tanya Irwin

  Edge shave gel is enlisting comedian Jason Jones as the new face of the "Edge Men" campaign. Jones, best known as a correspondent on "The Daily Show," will give away thousands of "micro-grants" to men in need of an Edge. ...Read the whole story

• research Euro RSCG: 'Activist Consumers' Are Watching by Karl Greenberg

  Nearly half of Americans believe the greatest change agent in the future will be "the people, empowered by social media" -- more than twice the number of respondents who chose politics or corporations. ...Read the whole story

• Facebook A Quiet Second-Screen Giant In Social TV Space? by Steve Smith

  As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers need to partner widely in the space, says Informa in a new report. ...Read the whole story

Is Your Social Media Investment Going Down The Sh*tter? by Catharine P. Taylor

Forgive me for thinking that maybe April Fool's Day came a week early, but, hey, when you wake up first thing in the morning and read that there's a startup called Sh*tter, that will print your tweets on a roll of toilet paper, it's to be understood. ...More

• Running Up The Social Media Score by George Simpson

  It turns out that Twitter is not much of a predictor of the future, at least when it comes to movie sales. After analyzing tweets during the Oscar season and comparing them to reviews at Rotten Tomatoes and other sites, Princeton researchers determined that although Twitter posters tend to be more positive than users who write reviews, that favorability failed to increase sales at the box office. ...More

• Is Your Brand A Hyper-Connector Or Truly Sociable? by Mike Doherty

  As consumers have embraced social media, brands have tried to get in on the action ... especially if Millennials are an important audience for the brand. Consequently, many marketers are increasing their social media budget to the point that some studies say nearly 18% of marketing budgets will be devoted to social media within the next five years. But why? ...More

• Is Social Media Making Moms Feel 'In-Touch' Or 'Over-Stimulated'? by Aliza Freud

  There is no denying that mom's day is full. Mom's days were full long before social media entered her world. But come into her world it did! In a recent survey, we found 65% of moms reported that they spend more than an hour a day on Facebook alone. And 28% said that they spend more than three hours a day on Facebook. ...More

• Captain Morgan Blasts Onto Mobile With A Pirate Social Game Worth Playing by Steve Smith

  Most advergames still just plain suck. But in one of its first forays into mobile, the Captain Morgan brand out maneuvers a lot of others who have been trying to game-ify their mobile relationship to consumers. Play on, Captain. ...More