Social buying juggernaut Groupon stumbled again last week with Friday's downward revision of its fourth-quarter revenue from $506.5 million to $492.2 million. While this is a relatively modest decrease of … Read the whole story
Marketers may soon add Pinterest into their attribution strategy. Studies have demonstrated the social site's ability to generate leads. Now a recent study suggests … Read the whole story
After finding itself at the center of a political controversy earlier this month, Ohio Art, maker of Etch A Sketch, has moved quickly to … Read the whole story
The National Hockey League and Electronic Arts Inc. are partnering for a promotional campaign in which consumers' input will decide the cover of EA … Read the whole story
As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers … Read the whole story
Most advergames still just plain suck. But in one of its first forays into mobile, the Captain Morgan brand out maneuvers a lot of … Read the whole story
A lot of things in life are better in threes; Stooges, for instance. Or, coins in a fountain. Or, little pigs. Or, Bee Gees. … Read the whole story