Monday, April 2, 2012
  • Pinterest Leads Consumers From Pin To Purchase

    Marketers may soon add Pinterest into their attribution strategy. Studies have demonstrated the social site's ability to generate leads. Now a recent study suggests it prompts consumers to make purchases. Some 21% of respondents to a recent survey with a Pinterest account have purchased a product after seeing a picture on the site. ...Read the whole story

  • Etch A Sketch Capitalizes On Notoriety

    After finding itself at the center of a political controversy earlier this month, Ohio Art, maker of Etch A Sketch, has moved quickly to capitalize on having its name in the news by creating a social marketing program that ties directly to the controversy while encouraging voting. ...Read the whole story

  • NHL Fans To Choose EA Cover Athlete

    The National Hockey League and Electronic Arts Inc. are partnering for a promotional campaign in which consumers' input will decide the cover of EA Sports' NHL digital game. ...Read the whole story

  • Facebook A Quiet Second-Screen Giant In Social TV Space?

    As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers need to partner widely in the space, says Informa in a new report. ...Read the whole story

    Around The Net

    • Social Media Is Entertainment

      Nine out of 10 people view social networking sites as a new form of entertainment, and more than half say social media sites are important tastemakers in determining what to watch and buy, according to a survey of 750 social network users aged 13 to 49 carried out by the Hollywood Reporter and Penn Schoen Berland. And close to 80% of those surveyed say they always/sometimes visit Facebook while enjoying TV, while 41% tweet about the shows they are watching. More than half post on social networking sites while viewing television to feel connected to other who might be tuning ... ...Read the whole story

    • LivingSocial Loses Co-FounderStartupStats

      LivingSocial co-founder Eddie Frederick is relinquishing his dual roles as president and board member of the company, reports StartupStats, citing an internal memo. In the memo, LivingSocial CEO Tim O’Shaughnessy said Frederick was “moving on to new challenges and adventures.” In an emailed response to the memo, Frederick said: “The opportunities in local ecommerce are enormous, and I’m more confident than ever that livingsocial has just the right team to capitalize on them.” “LivingSocial is the direct competitor to Groupon, which went public late last year,” StartupStats’ Nick O’Neill notes. “It’s also anticipated that LivingSocial will soon file to go ... ...Read the whole story

    • Study Aims To Uncover Social Media's WorthEconsultancy

      A e-Dialog and ClearSaleing study found that conversions that occur after exposure to a brand on social media deliver more than $280 per order, compared with less than $100 for those driven by natural search, according to David Moth. He tells us that efforts to increase conversion rates must focus as much on the consumer's journey before they reach the site as the on-site experience. Moth also shares other interesting insights across several media channels. ...Read the whole story

    • The Probable ROI From 'Social TV' InvestorsAll Things D

      Lots of companies are rushing into "social TV" -- to the tune of perhaps $270 million, or more -- but The ROI from that money spent will probably be underwhelming, according to Peter Kafka. However, don't discount "the chance to create a next-generation TV Guide, or a next-generation Nielsen ratings service," which "would inspire entrepreneurs and check-writers to be even more aggressive," writes Kafka. ...Read the whole story

    • When social media goes anti-socialCTV
    Captain Morgan Blasts Onto Mobile With A Pirate Social Game Worth Playing

    Most advergames still just plain suck. But in one of its first forays into mobile, the Captain Morgan brand out maneuvers a lot of others who have been trying to game-ify their mobile relationship to consumers. ...More