Sports Marketers Tap Social Media for Consumer Intel by Erik Sass

There's a natural intersection between spectator sports and social media: spectator sports are best enjoyed in groups, real or virtual, and team loyalties are often expressed communally. There are also the fine details of strategy, player stats, and insider gossip to be debated and rehashed at great length. All of this translates easily to online social platforms -- and also provides a wealth of information for marketers working for professional sports franchises. ...Read the whole story

Puma Social Video Surpasses One Million Views, More than 8,000 Social Engagements by Daisy Whitney

Viral video is a hit or, mostly, a miss proposition. But socially distributed video, by contrast, is continuing to deliver results for many brands. The latest marketer to make a play in social video is Puma, which is enjoying promising results from a recently launched 90-second video that's already racked up more than one million views. The video - sort of like a short film - focuses on the benefits of living life by going out and hanging out with friends rather than watching reality TV on the couch. ...More

  • The Good Book Of Temptations by David Berkowitz

    The world is full of temptations. According to the Bible, that's how the world has been since week one. Today, temptation is more accessible than ever, so it's hardly surprising that some institutions are trying to regulate how their members use the Internet. Yet exceptions can be made, and in one prominent case, it was a brand that inspired a loophole. ...More