Led by Grindr, the mobile meet market (get it?) for gay men, the next wave of social media would appear to be what I call mobile flirtation platforms. This week Skout, a "mobile network for meeting new people," announced that it has secured $22 million in funding from venture capital firm Andreessen Horowitz, which will be used to expand the service. Currently Skout has "millions of members" and is attracting new members at the rate of a million per month, according to the company; the average user checks in eight to nine time per day, spending an average of 45 ...Read the whole story
No mystery here: The millions of Pinterest users are predominantly female, 25-44, and a new PriceGrabber survey finds that 21% have purchased a product after seeing a photo on the site. Moreover, 33% report purchasing food/cooking items. ...Read the whole story
According to a new study from TVGuide.com, 76% of people say the primary reason for their social media activity is to "keep my favorites on the air." ...Read the whole story
The world is full of temptations. According to the Bible, that's how the world has been since week one. Today, temptation is more accessible than ever, so it's hardly surprising that some institutions are trying to regulate how their members use the Internet. Yet exceptions can be made, and in one prominent case, it was a brand that inspired a loophole. ...More
For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority? ...More