Monday, April 9, 2012
  • DMR Searchable Index Connects Advertisers With Technology

    Trusted social signals and word of mouth have become important input for consumers making a purchase decision. Now a group of ad industry entrepreneurs and veterans have adapted that model to support businesses through the DMR Index, an online platform created to evaluate technology and solve the biggest problems facing advertising agencies and brands today. ...Read the whole story

  • Game On: Constant Contact Gives Email Social Spin

    Constant Contact is enlisting Fanplayr's help to ad gaming and social media layers to its campaigns. Last year, Constant Contact bought BantamLive, which it used to launch a new effort in January to help small businesses run social marketing campaigns on Facebook. ...Read the whole story

  • Cotton Inc. Launches New Look

    The new effort is a tale of two cities, with Emmy Rossum, best known for her lead role in HBO's "Shameless," taking viewers on a ride through her native New York, from black-tie events to straphanging. ...Read the whole story

    Around The Net

    • Twitter Gets Tough On SpammersPC World

      Twitter’s mad as hell at spammers, and it’s not going to take it anymore! In a detailed blog post, the microblogging giant confirms filing a lawsuit against "five of the most aggressive tool providers and spammers" in a federal court in San Francisco. "With this suit, we're going straight to the source," Twitter explains. In other words, by shutting down tool providers, the company hopes to prevent other spammers from having the services at their disposal. In a complaint filed before the U.S District Court for the Northern District of California, San Francisco division, Twitter alleges that some of the ... ...Read the whole story

    • Google+ And Newspapers: Not-So-Helpful RelationshipReadWriteWeb

      Google+ is underperforming for newspapers trying to get online traffic and followers, according to Jon Mitchell, reporting on a Searchmetrics study.  What the data "reveals most of all is that engagement on Google+ is still too low to send reliable social signals about a story to Google," writes Mitchell. "Google's all-important social signal, the +1 button, does not even correspond to the number of Google+ followers for... major newspapers. If people are seeing stories from these papers on Google+, they either don't like them or they aren't bothering to tell Google." ...Read the whole story

    • Pinterest On FireWeb Pro News

      Rising faster than soufflé on steroids, Pinterest is now the third most popular U.S. social networking site behind Facebook and Twitter. That’s according to a new report from Experian, which finds that traffic to the popular photo-sharing site rose 50% from January to February of this year. Still an invitation-only site -- though anyone who requests an invite gets one -- Pinterest attracted nearly 21.5 million total visits during the week ending Jan. 28 -- “almost 30 times the number of total visits versus just six months prior,” notes WebProNews. Pinterest has already overtaken several other referrers in sending traffic ... ...Read the whole story

    • Boff details GE's embrace of social mediaBtoB Magazine

      Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question." Chicago - Linda Boff, executive director-global digital marketing at General Electric Co. ...Read the whole story

    Live Free Or Quit

    While Americans publish their personal information for all their friends to see, the majority don't like that employers are asking for access to this personal information. ...More

    • Pinterest's Terms Of Service Cause Unease

      Pinterest user Kristin Kowalski recently caused a stir by raising questions about whether users of the service exposed themselves to liability by pinning photos. In the post "Why I tearfully deleted my Pinterest inspiration boards," Kowalski ...More