For most big brands there often comes a moment in which they have to make an uncomfortable choice: should they sue a much smaller company that happens to have infringed on their trademark (and potentially look like a bunch of evil corporate S.O.B.'s) or should they let it slide (and hope consumers can figure it out on their own)? This was always a tough choice, but now the rise of social media is changing the calculus by letting the little companies fight back -- sometimes with devastating effect. Just take a look at our neighbors to the north, where Lassonde ...
LinkedIn just introduced a service that allows businesses to tailor content sent to followers according to various criteria, including industry, seniority, job function, company ... Read the whole story
"Around the time of the tsunami, everyone was [posting] to Facebook and it felt so wrong when you were looking at these images, to ... Read the whole story
Steve Koonin, president of Turner Entertainment Networks, believes any association with the network for marketers should be on a 24-hour basis. "By building a ... Read the whole story
Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournament" -- with individual episodes on the NBC "The Voice" and ABC Family's ... Read the whole story
The campaign seeks to convey the New Zealand wine label's "history of innovative thinking, pushing boundaries and challenging routine" by combining "whimsical" imagery, vibrant ... Read the whole story
Forrester Research created the "Facebook factor" to identify how much more likely Fans are to purchase a brand's products or services. The method, based ... Read the whole story
Social media is permeating our personal and professional lives everywhere you look-even in the healthcare industry. As more hospitals, clinics, doctors and medical staff ... Read the whole story