How To Make Friends And Influence Facebook Fans

Forrester Research created the "Facebook factor" to identify how much more likely Fans are to purchase a brand's products or services. The method, based on logistic regression modeling, requires brands to ask four questions around these themes: being a Facebook fan of the brand, likelihood to purchase, amount of money spent in the past 12 months, and probability to recommend. ...More

  • Who Is Using Social Media In Healthcare?

    Social media is permeating our personal and professional lives everywhere you look-even in the healthcare industry. As more hospitals, clinics, doctors and medical staff are joining social media platforms, it is imperative that healthcare providers have a comprehensive social media policy in place. Don't have a policy in place yet? Looking for some motivation? ...More

  • Facebook Acquires Itself

    There's no way you missed this week's tech news: Facebook spent $1 billion to acquire Instagram, the mobile photo-sharing application sensation. This may be a factually accurate description, but it misses the heart of the story. What happened was, Facebook spent $1 billion to acquire a piece of itself. ...More