While bosses may not always be thrilled about their employees using social media in the workplace, the reverse isn't true: it seems employees take a more favorable view of bosses who use social media to communicate, according to BRANDfog's 2012 CEO, Social Media and Leadership Survey. Unfortunately, most of their bosses aren't doing this. ...
LinkedIn just introduced a service that allows businesses to tailor content sent to followers according to various criteria, including industry, seniority, job function, company ... Read the whole story
The campaign seeks to convey the New Zealand wine label's "history of innovative thinking, pushing boundaries and challenging routine" by combining "whimsical" imagery, vibrant ... Read the whole story
Steve Koonin, president of Turner Entertainment Networks, believes any association with the network for marketers should be on a 24-hour basis. "By building a ... Read the whole story
Forrester Research created the "Facebook factor" to identify how much more likely Fans are to purchase a brand's products or services. The method, based ... Read the whole story
Social media is permeating our personal and professional lives everywhere you look-even in the healthcare industry. As more hospitals, clinics, doctors and medical staff ... Read the whole story