Employees Trust CEOs Who Use Social Media More by Erik Sass

While bosses may not always be thrilled about their employees using social media in the workplace, the reverse isn't true: it seems employees take a more favorable view of bosses who use social media to communicate, according to BRANDfog's 2012 CEO, Social Media and Leadership Survey. Unfortunately, most of their bosses aren't doing this. ...Read the whole story

  • LinkedIn Debuts Tools To Target Followers by Mark Walsh

    LinkedIn just introduced a service that allows businesses to tailor content sent to followers according to various criteria, including industry, seniority, job function, company size, non-company employees and geography. ...Read the whole story

  • beverages Kim Crawford Wines Pairs Art Event, Campaign Shoot by Karlene Lukovitz

    The campaign seeks to convey the New Zealand wine label's "history of innovative thinking, pushing boundaries and challenging routine" by combining "whimsical" imagery, vibrant colors and high-fashion photography ...Read the whole story

  • Tags, Social Media Sustain Turner TV Brands by Wayne Friedman

    Steve Koonin, president of Turner Entertainment Networks, believes any association with the network for marketers should be on a 24-hour basis. "By building a genre-based network, we are able to build opportunities." Social media is also crucial to building a fan base. ...Read the whole story

search How To Make Friends And Influence Facebook Fans by Laurie Sullivan

Forrester Research created the "Facebook factor" to identify how much more likely Fans are to purchase a brand's products or services. The method, based on logistic regression modeling, requires brands to ask four questions around these themes: being a Facebook fan of the brand, likelihood to purchase, amount of money spent in the past 12 months, and probability to recommend. ...More

  • Who Is Using Social Media In Healthcare? by Jackie Kmetz

    Social media is permeating our personal and professional lives everywhere you look-even in the healthcare industry. As more hospitals, clinics, doctors and medical staff are joining social media platforms, it is imperative that healthcare providers have a comprehensive social media policy in place. Don't have a policy in place yet? Looking for some motivation? ...More

  • Facebook Acquires Itself by David Berkowitz

    There's no way you missed this week's tech news: Facebook spent $1 billion to acquire Instagram, the mobile photo-sharing application sensation. This may be a factually accurate description, but it misses the heart of the story. What happened was, Facebook spent $1 billion to acquire a piece of itself. ...More