Health Care Orgs Lag in Social Media by Erik Sass

Health care organizations, including hospitals, health insurers and pharmaceutical companies, lag far behind consumers in social media adoption, according to a new Pricewaterhouse Coopers report titled "Social media likes healthcare: From marketing to social business," based on a social media survey of over 1,000 U.S. consumers and 124 members of the eHealth Initiative (eHI) -- a national association of industry organizations focusing on health information and technology. While that finding isn't particularly surprising, given institutional inertia and the volume of regulation they have to deal with, PwC points out that health care orgs are neglecting a major channel for patient ...Read the whole story

  • airlines Riunite Cultivates Wine Fans At NASCAR by Karlene Lukovitz

    While NASCAR fans are a hugely fertile and loyal marketing target for innumerable products, including beer, one wouldn't necessarily associate them with being big wine lovers. But for Banfi's Riunite, that spelled an opportunity. ...Read the whole story

  • Romney Fights For Message Control, Obama Outpaces GOP In Digital Reach by Laurie Sullivan

    Search and social have become marketing tools to influence and inform American voters, especially during the 2012 Republican primary race, as political campaigns start to look like branding strategies. With 82% of Americans turning to the Internet for information about candidates, online marketing expertise has become crucial to success. ...Read the whole story

  • automotive Mitsubishi Hires A Temp So You Can Drive by Karl Greenberg

    The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, they will include an opera singer, magician, deejay, librarian, meteorologist and rocket scientist. ...Read the whole story

SCRAM! -Harnessing Social Customer Relationship Application Management by Kathleen Stockham

If you've been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating customer tools using SCRAM and reaping the benefits of the data it provides. ...More

  • Why I've Resisted Pinterest by Ryan DeShazer

    By now you've likely heard of this social networking website called Pinterest. You may even be among the roughly 35 million active users of Pinterest. The newest social media darling is still riding a wave of new registrants, high on-site engagement, and plenty of media buzz. Pinterest.com has become the fastest-growing website of all time, a fact that's mind-blowing given users must await an invitation to even join. But despite all these "facts" and rational arguments over why I too should join, I've resisted. Being a search marketer means that I'm rarely persuaded without data; I need hard evidence that ...More

  • myYearbook/MeetMe Leverage Mobile Virtual Currency As 'Payment Platform In Your Pocket' by Steve Smith

    The mobile payment infrastructure could help media companies rethink a paid-content model they dismissed years ago for their digital wares. As social net myYearbook is discovering, m-commerce gives media a payment platform in all users' pockets. ...More

  • Entering the Era Of Social Ennui by David Berkowitz

    As social media's popularity continues to reach new heights, with boys in short pants creating billion-dollar social businesses practically overnight, there seems to be a collective yearning to slow down the oversharing. Recent reports, blog posts, and editorials have expressed three general principles: we're sharing too much or too often; online relationships are not the same as relationships forged in person; and, there's a negative aspect to this that has either been documented or is theoretically worrisome. ...More