IOC Launches Site for Olympic Athletes, Fans by Erik Sass

The 2012 summer Olympics in London will be the first fully "social" event in the history of the games, thanks in part to an aggressive social media strategy pursued by the International Olympic Committee. The latest addition is a social media platform, the Olympic Athletes' Hub, that's intended to bring together Olympic fans and athletes and concentrate social media resources for both. ...Read the whole story

  • automotive Chevy Touts Volt With Klout by Karl Greenberg

    In this third partnership with Klout, Chevrolet is targeting six markets nationwide, with Klout influencers required to have a Klout score of 50 or better in social media, technology or the environment and live within a 30-mile radius of the markets. ...Read the whole story

  • automotive Mitsubishi Hires A Temp So You Can Drive by Karl Greenberg

    The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, they will include an opera singer, magician, deejay, librarian, meteorologist and rocket scientist. ...Read the whole story

  • Spotify Teams With Coke, Launches Branded Apps by Mark Walsh

    Spotify announced a broad new partnership Wednesday with Coca-Cola and launched a series of branded apps from the beverage giant and others as the music streaming service seeks to ramp up advertising revenue. ...Read the whole story

  • restaurants Smoothie King: Write Us A Jingle by Karlene Lukovitz

    The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ads, direct mail, an email campaign to the brand's "Kingdom"/loyalty program members, social media and public relations. ...Read the whole story