Sports and social media is a natural fit, given the communal nature of fandom and the myriad fine points of strategy and stats. Two new social nets are launching this week: JockTalk and SportGrit. ...Read the whole story
Spotify announced a broad new partnership Wednesday with Coca-Cola and launched a series of branded apps from the beverage giant and others as the music streaming service seeks to ramp up advertising revenue. ...Read the whole story
The nature of trends is to die out-especially on television. So last Earth Day, I was amazed to see Captain Planet, the star of the 1990s TV series "Captain Planet and the Planeteers," trending worldwide on Twitter. Don't get me wrong-I love Cap. He was one of my favorite "stars" to work with when I was vice president of PR at Turner Broadcasting. After all, he had great hair (how could you not love that green mullet?), a catchy theme song, and a message you could really get behind-and not just because it was my job. ...More