Can Kony 2012 Maintain Momentum? by Erik Sass

Invisible Children's "Kony 2012" video was an unprecedented viral success, having achieved over 100 million views. Now, Invisible Children is planning a "Cover the Night" event calling for continued support for the U.S.-assisted manhunt in East Africa. ...Read the whole story

  • apparel Pepsi Next Takes Over BuzzFeed by Karlene Lukovitz

    Pepsi Next took over BuzzFeed.com April 19 to promote its "Try It to Believe It" sampling-driven campaign message by engaging viral content/social media lovers. The new cola has a branded bar on the top of each BuzzFeed page. ...Read the whole story

Women Organize Push For Childhood Vaccinations by Holly Pavlika

April 21-28 is World Immunization Week, and it marks the official launch of the United Nations Foundation's Shot@Life campaign. ...More

  • Andreessen's Market Focus Pays Off For Instagram by Kaila Colbin

    The importance of being market-ready was first driven home to me back in 2009, when Marc Andreessen was busy writing the best business blog in the world. In a post titled "The Only Thing That Matters," he said, "market is the most important factor in a startup's success or failure," ...More

  • The Yin And Yang Of Facebook Ads by Catharine P. Taylor

    So, today I'm trying to figure out Facebook. Not about whether I should invest in it when it goes public (I won't have the money), but about what the numbers on whether to advertise on it -- or not -- really mean. ...More