• Answers Expands Social, Ad Services

    Answers, a network of Q&A sites, will build out social, personalized and ad services on desktop and mobile, based partly on a minority investment made by TA Associates, a global growth private equity firm. The product road map transitions Answers into a platform rather than a Web site, turning the home page into a personalized destination through user-generated content, vertical search and social media, and a targeted ad strategy with a dedicated sales staff. ...Read the whole story

  • Under Armour Woos Women With Social Goal-Setting

    Involving Twitter and Facebook, the site is "a competition to redefine the female athlete," with an end result of three new "faces" for Under Armour, as well as seven brand ambassadors. ...Read the whole story

  • Q&A: Boosting ROI With Sweet Tweets

    Maximizing its social media budget has been as perplexing to Ben & Jerry's as it is to the next advertiser. Jay Curley, integrated marketing manager, tells us that using Twitter as an integral part of its sampling program has boosted its ROI. ...Read the whole story

Use Social Curation To Build Brand Presence

Engaging social curation can positively increase the reach, relevancy and credibility of your brand. Social engagement is a multichannel dialogue that requires vigilance -- but the payoff is that it builds reach and lasting relationships with your customers and the community. ...More