Monday, April 23, 2012
  • Answers Expands Social, Ad Services

    Answers, a network of Q&A sites, will build out social, personalized and ad services on desktop and mobile, based partly on a minority investment made by TA Associates, a global growth private equity firm. The product road map transitions Answers into a platform rather than a Web site, turning the home page into a personalized destination through user-generated content, vertical search and social media, and a targeted ad strategy with a dedicated sales staff. ...Read the whole story

  • Under Armour Woos Women With Social Goal-Setting

    Involving Twitter and Facebook, the site is "a competition to redefine the female athlete," with an end result of three new "faces" for Under Armour, as well as seven brand ambassadors. ...Read the whole story

  • Q&A: Boosting ROI With Sweet Tweets

    Maximizing its social media budget has been as perplexing to Ben & Jerry's as it is to the next advertiser. Jay Curley, integrated marketing manager, tells us that using Twitter as an integral part of its sampling program has boosted its ROI. ...Read the whole story

    Around The Net

    • Has Pinterest Popped?Business Insider

      Could the party already be over for Pinterest? That isn’t likely, but, after losing momentum in March, new data suggests that the picture-based social network is actually losing users, this month. According to AppData, which monitors how often users of third-party apps and Web sites interact with Facebook, the number of Facebook-connected Pinterest users has declined precipitously the past 50 days. As Business Insider notes, “most Pinterest users sign-up to the site using their Facebook accounts.” By AppData’s calculations, Pinterest’s monthly active users are down from 11.3 million on March 1 to 11.15 million on April 1 to just 8.3 ... ...Read the whole story

    • Dogs, Bugs, And Bad Buzz Promo Magazine

      Here's an interesting review of how social media in two cases can completely screw up your brand. The first case is Starbucks and the whole bug-based red dye issue. But the other is how Heineken had to go out of its way to explain that it hadn't sponsored dog fights in a Mongolian nightclub. Unfortunately, the brand's banners were next to the dirt patch where the dogs were filmed fighting before a crowd. They had been hung there for some other event at the club. Obviously, Heineken is not going to be sponsoring dog fights any time soon. But outraged ... ...Read the whole story

    • Social media agency closes officeDetroit Free Press

      The New York firm opened a downtown Detroit office in late 2010 after landing the social media account for all of General Motors' U.S. brands. ...Read the whole story

    • Social Media Agency Maximize Social Media LLC Opens Los Angeles OfficeSeattle Post-Intelligencer

      Social Media Agency Maximize Social Media LLC announced that it opened a Los Angeles office. ...Read the whole story

    Use Social Curation To Build Brand Presence

    Engaging social curation can positively increase the reach, relevancy and credibility of your brand. Social engagement is a multichannel dialogue that requires vigilance -- but the payoff is that it builds reach and lasting relationships with ...More