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• retail 24 Hour Fitness Gears Up For London Games by Karl Greenberg

  "Team 24 Hour Fitness" athletes will make appearances and be featured in a raft of digital and traditional marketing efforts leading up to and following the summer games. The company is also supporting 500 U.S. Olympic and Paralympic athletes. ...Read the whole story

• beverages Trop50 Extends Products -- And 'Girlfriends' Campaign by Karlene Lukovitz

  PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new "Girlfriends"-themed TV spots starring "30 Rock"'s Jane Krakowski. ...Read the whole story

• TV Incentive Social Media Programs Gain Ground by Wayne Friedman

  ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users of the TV apps are interacting an average of 10 times per episode and accepting over two offers per episode. ...Read the whole story

• research Few Know What They're Paying Google, Facebook by Aaron Baar

  It's official: Facebook and Google's privacy policies are more confusing than government and financial services documents. According to a survey released by branding firm Siegel + Gale, consumers -- after reviewing the privacy policies of both Google and Facebook -- could only correctly answer questions about the policy 36% of the time. ...Read the whole story

• Microsoft Taps Students For Social, Search Input by Laurie Sullivan

  What if developers built an advertising engine and laid a layer of social and search on top? Paid search ads arrived long after the development of search platforms, but Lili Cheng, GM at Microsoft Research, is challenging marketers and students to think differently. ...Read the whole story

• Forrester Rates Top 'Listening' Platforms/Vendors by Gavin O'Malley

  Forrester evaluates enterprise "listening" vendors, broken down by product fit and customer success. Visible Technologies shared the top spot with Radian6, thanks to their flexible dashboards and inventive road maps. Additional standouts included Attensity with its data-processing focus; Converseon with its research reporting. ...Read the whole story

• packaged goods Zippo Rocks Out With New Campaign by Karl Greenberg

  The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort aims to boost sales and increase Zippo's social media presence and product awareness. ...Read the whole story

• Instagram's iPhone Success Story by Steve Smith

  According to app analytics firm Distimo, Instagram has enjoyed a phenomenal growth curve -- not only in downloads, but in user photo sharing activity. People appear to use the photo-editing and sharing app more over time. ...Read the whole story

10 Lessons From 'The Hunger Games' by David Berkowitz

When you read or watched "The Hunger Games," did you catch all the lessons for social media marketers? Any story about a post-apocalyptic society sacrificing 23 teenagers annually was clearly written with marketers in mind. Maybe that's not the case, but there's still plenty marketers can learn. Here are 10 lessons coming all the way from Panem, the nation featured in "The Hunger Games": ...More

• Search And Social Reciprocation In Real-Time Communities by Rob Garner

  If you want to see the conflux of many different search and social elements come together online, just visit a popular discussion forum, wiki, or answer site. There is an interesting dynamic that occurs to help grow these entities in an almost organic way. ...More