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• Viacom, WhoSay Team To Integrate Social Content, Marketing Cross-Platform by Laurie Sullivan

  Viacom Media Networks will announce a deal Monday that allows the company to sell premium and custom social content, supporting linear, digital and mobile through an agreement with WhoSay, a platform aimed at supporting celebrities on social and publisher Web sites. ...Read the whole story

• Wrapp Up Social Gifting On Facebook by Laurie Sullivan

  The Sweden start-up Wrapp has brought social gifting to the United States, along with specials from Gap, H&M, Sephora, Bjorn Borg, Gant, and SpaFinder Wellness, among others. ...Read the whole story

insight Why Big Brands Are More Socially Fit by Drew Neisser

Social media has hit the big time -- or at least has become the province of big companies. A recent study on the fitness of social media reported that large and mid-size brands significantly outscored their smaller counterparts, and reveals intriguing insights into the state of social media. ...More

• Catching Ear: A Conversation With Youth Marketer Tony Hawk by The Editor

  On the eve of this week's PTTOW! Youth Media Conference in Laguna Niguel, Calif., MediaDailyNews caught the ear of skateboarding star, actor and youth marketing expert Tony Hawk about the ups and downs of reaching today's youth amid the twists and turns of digital media. ...More

• perspective Social Gaming To Social Good--Brands Matter To Youth Market by Roman Tsunder

  A CSR component used to be a 'nice to have' in a marketing campaign, but today it's essential to a brand's DNA. Companies without a social good element integrated into the business model fail to connect authentically with their consumers. ...More

• Jeans Full Of Tweets Promote Eco-Friendly Denim by Amy Corr

  What's that on your jeans? Do I see a hashtag? To promote its new line of eco-friendly laser-blasted denim, Replay created an in-store and social media campaign that projected tweets onto denim in real time. ...More

• "Like" Might Just Be Peer Pressure by Jack Loechner

  According to published studies by Dr. Tina McCorkindale, an assistant professor at Appalachian State University's Department of Communication, "18- to 29-year-olds are the Facebook generation," and it's not the Millennial "likes" that assures ad success, but perks. ...More

• search Attribution: How Organizational Structures Fit by Laurie Sullivan

  Can too much data make attribution more complex? Matt Ackley, director of media and platforms at Google, argues that too much data can cloud the outcome and make it too complicated -- especially for execs of business units within an organization who don't understand online marketing. ...More