Viacom Media Networks will announce a deal Monday that allows the company to sell premium and custom social content, supporting linear, digital and mobile … Read the whole story
The Sweden start-up Wrapp has brought social gifting to the United States, along with specials from Gap, H&M, Sephora, Bjorn Borg, Gant, and SpaFinder … Read the whole story
Social media has hit the big time -- or at least has become the province of big companies. A recent study on the fitness … Read the whole story
On the eve of this week's PTTOW! Youth Media Conference in Laguna Niguel, Calif., MediaDailyNews caught the ear of skateboarding star, actor and youth … Read the whole story
A CSR component used to be a 'nice to have' in a marketing campaign, but today it's essential to a brand's DNA. Companies without … Read the whole story
What's that on your jeans? Do I see a hashtag? To promote its new line of eco-friendly laser-blasted denim, Replay created an in-store and … Read the whole story
According to published studies by Dr. Tina McCorkindale, an assistant professor at Appalachian State University's Department of Communication, "18- to 29-year-olds are the Facebook … Read the whole story
Can too much data make attribution more complex? Matt Ackley, director of media and platforms at Google, argues that too much data can cloud … Read the whole story