Tuesday, May 1, 2012
  • Wrapp Up Social Gifting On Facebook

    The Sweden start-up Wrapp has brought social gifting to the United States, along with specials from Gap, H&M, Sephora, Bjorn Borg, Gant, and SpaFinder Wellness, among others. ...Read the whole story

  • Buddy Media Launches BuyBuddy Social Ad Service

    On Tuesday, Buddy Media formally announced the rebrand of the Brighter Options social ad software as BuyBuddy, a self-service offering advertisers can use to create, track and optimize campaigns on Facebook. Built into the company's existing platform enabling social content publishing, app creation and e-commerce, the aim is to help companies better combine owned, earned and paid media efforts on Facebook and other social sites. ...Read the whole story

  • Pretzel Crisps Jumps On Branded Video

    The videos target Pretzel Crisps' core consumer base -- women 25 to 49 -- and both, in addition to being offered in long versions on the brand's YouTube channel, have been cut into shorter versions for pre-rolls on various targeted sites ...Read the whole story

  • Wild Turkey's First TV Spot 'Gives 'Em The Bird'

    The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The TV media flight is expected to garner an estimated 150 million impressions. ...Read the whole story

  • Ram Saddles Up For The Kentucky Derby

    Ram Truck brand is going to Churchill Downs as part of its sponsorship of the 2012 Kentucky Oaks and Kentucky Derby. This is the third consecutive year the brand is the exclusive automotive partner. ...Read the whole story

    Around The Net

    • Pinterest's Data Center Use Reveals Marketing JewelsThe Register

      Marketers need to pay more attention to techie things like data center fluctuations during the day. The storage sysetm for the 410 terabytes of pictures in the cloud can provide lots of insights for ad targeting once Pinterest develops an ad model. Timothy Morgan describes the storage supporting Pinterest, the online pinboard for organizing snapshots. At the AWS Summit in New York, Ryan Park, operations and infrastructure lead at Pinterest, shared insights into Pinterest's data center, which runs on the AWS cloud. Morgan describes Pinterest's application stack, which supports five basic pieces. He also highlights Web server costs and how ... ...Read the whole story

    • Viacom Partners With WhoSayThe Hollywood Reporter

      In a new partnership with social media celebrity website WhoSay, Viacom's advertising salesforce will also sell the platform. The two will "create original content and marketing integrations for appropriate Viacom brands, including MTV, VH1, CMT, Logo, Comedy Central and Spike," according to Hollywood Reporter staff. ...Read the whole story

    • Social Media Still Mystery For Most Businesses Marketing Pilgrim

      A survey by EPiServer of 250 UK marketing decision makers has found that many are still confused about social media marketing. On the plus side, 77% are running some kind of online community. Of those, 30% said it has increased their customers' loyalty, 25% said it increased web traffic and 21% said they saw a direct increase in sales. Bravo. But only 1 in 10 said they had an effective means of measuring the benefits. So who is running the social media show? 22% of companies already have a social media or community manager; 28% of social media activities are ... ...Read the whole story

    • Proposed Media Curbs Would Spare Online Giants The Australian
    • Business to Business Social Media Program Offered by Social Media Agency Maximize Social Media LLCPRWeb
    Jeans Full Of Tweets Promote Eco-Friendly Denim

    What's that on your jeans? Do I see a hashtag? To promote its new line of eco-friendly laser-blasted denim, Replay created an in-store and social media campaign that projected tweets onto denim in real time. ...More