Social media holds enormous potential as a teaching tool, but also some obvious pitfalls, including the possibility of inappropriate teacher-student interaction (which of course exists independently of social media). On … Read the whole story
The Sweden start-up Wrapp has brought social gifting to the United States, along with specials from Gap, H&M, Sephora, Bjorn Borg, Gant, and SpaFinder … Read the whole story
On Tuesday, Buddy Media formally announced the rebrand of the Brighter Options social ad software as BuyBuddy, a self-service offering advertisers can use to … Read the whole story
The videos target Pretzel Crisps' core consumer base -- women 25 to 49 -- and both, in addition to being offered in long versions … Read the whole story
The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The … Read the whole story
Ram Truck brand is going to Churchill Downs as part of its sponsorship of the 2012 Kentucky Oaks and Kentucky Derby. This is the … Read the whole story
What's that on your jeans? Do I see a hashtag? To promote its new line of eco-friendly laser-blasted denim, Replay created an in-store and … Read the whole story
Social video viewership jumped 40% in the first quarter of 2012 over last year, driven in large part by the popularity of the "Kony … Read the whole story
While the 2008 Games are only four years in our rearview mirror, it seems now like a whole generation ago, especially when it comes … Read the whole story
What if you didn't need a mobile phone to share content? What if you could share your literal point of view? What if "always … Read the whole story
Healthcare organizations and providers are not exempt from lessons that have been learned by brands and social marketers in other industries. The main lesson … Read the whole story
Can too much data make attribution more complex? Matt Ackley, director of media and platforms at Google, argues that too much data can cloud … Read the whole story