• Wrapp Up Social Gifting On Facebook

    The Sweden start-up Wrapp has brought social gifting to the United States, along with specials from Gap, H&M, Sephora, Bjorn Borg, Gant, and SpaFinder Wellness, among others. ...Read the whole story

  • Buddy Media Launches BuyBuddy Social Ad Service

    On Tuesday, Buddy Media formally announced the rebrand of the Brighter Options social ad software as BuyBuddy, a self-service offering advertisers can use to create, track and optimize campaigns on Facebook. Built into the company's existing platform enabling social content publishing, app creation and e-commerce, the aim is to help companies better combine owned, earned and paid media efforts on Facebook and other social sites. ...Read the whole story

  • Pretzel Crisps Jumps On Branded Video

    The videos target Pretzel Crisps' core consumer base -- women 25 to 49 -- and both, in addition to being offered in long versions on the brand's YouTube channel, have been cut into shorter versions for pre-rolls on various targeted sites ...Read the whole story

  • Wild Turkey's First TV Spot 'Gives 'Em The Bird'

    The spot will run through the spring in 30- and 15-second versions on nationwide outlets including ESPN, Comedy Central, Spike, TNT and TBS. The TV media flight is expected to garner an estimated 150 million impressions. ...Read the whole story

  • Ram Saddles Up For The Kentucky Derby

    Ram Truck brand is going to Churchill Downs as part of its sponsorship of the 2012 Kentucky Oaks and Kentucky Derby. This is the third consecutive year the brand is the exclusive automotive partner. ...Read the whole story

Jeans Full Of Tweets Promote Eco-Friendly Denim

What's that on your jeans? Do I see a hashtag? To promote its new line of eco-friendly laser-blasted denim, Replay created an in-store and social media campaign that projected tweets onto denim in real time. ...More

  • Social Video Views Pass 1 Billion for Quarter for First Time, 40% Rise Over Last Year

    Social video viewership jumped 40% in the first quarter of 2012 over last year, driven in large part by the popularity of the "Kony 2012" video and also by Super Bowl ads online. Videos created by brands generated 1.3 billion views for the quarter, which is also a more than three times gain over the first quarter of 2010, said Visible Measures in its latest social video quarterly report. ...More

  • The Social Olympics: The Effect On London 2012

    While the 2008 Games are only four years in our rearview mirror, it seems now like a whole generation ago, especially when it comes to the social media landscape. Look no further than the infographic Mashable recently published comparing social media numbers from 2008 to 2012. In 2008 Facebook was still in its "infancy" with 100 million users; Twitter hadn't exploded and was still driven by techies and angry music bloggers. Instagram was nonexistent, not even close to being a company for which Facebook would write a $1 billion check. Social media has gone from techy subculture to mainstream event ...More

  • A Glass Half Mindful, Half Social

    What if you didn't need a mobile phone to share content? What if you could share your literal point of view? What if "always on" didn't just mean an Internet connection that was constantly active, but referred to a device you wore that was always on you, ready to share your thoughts practically as soon as they came to mind? That's the idea behind Project Glass, Google's latest foray into hardware. ...More

  • Social Users Want The Doctor To Be In ... and Online

    Healthcare organizations and providers are not exempt from lessons that have been learned by brands and social marketers in other industries. The main lesson is that today's consumer is more empowered than ever before. Their ability to conduct research online from any number of sources and to compare and share with friends, family or experts makes them a very different breed from yesterday's healthcare consumer. ...More

  • Attribution: How Organizational Structures Fit

    Can too much data make attribution more complex? Matt Ackley, director of media and platforms at Google, argues that too much data can cloud the outcome and make it too complicated -- especially for execs of business units within an organization who don't understand online marketing. ...More