Tuesday, May 8, 2012
  • Facebook Ads Strike Chord With Consumers

    The percentage of Facebook budgets allocated toward social ads rose to 23% -- up from 5% in the past 12 months, according to data released Monday -- but a look at the change in corporate firewall policies could influence a shift in budget allocations to mobile by the end of this year. ...Read the whole story

  • Flurry: Photo/Video Fastest-Growing App Category

    In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the charts like Viddy and SocialCam. The photo and video category as a whole has been the fastest-growing in apps time spent per active user between October and March, up 89% to 231 minutes. ...Read the whole story

  • Social's Limited Marketing Might

    Social may have established itself as a brand-building requirement, but -- as some marketers have learned the hard way -- it can't yet replace other channels. As Forrester analyst Tracy Stokes lays out in a new report, social can help brands build consumer trust, differentiate themselves through emotional connections with consumers, and exploit the loyalty of dedicated fans. ...Read the whole story

  • CBS Looks To Centralize Social Media Interaction

    CBS is trying to establish a social media locus for conversation and interaction related to its programming across all dayparts as networks look to establish second-screen applications. "CBS Connect" looks to aggregate tweets and Facebook updates for programs ranging from "Price Is Right" to "Person of Interest." ...Read the whole story

  • Kotex Natural Balance Takes On Cliches

    Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a series of online videos extending an integrated effort that launched in February. ...Read the whole story

    Around The Net

    • Pinterest Seeks Translators In Global Reach Red Rocket Media

      The social media pinboard is reportedly on the lookout for German, Portuguese, Spanish and Japanese translators as the site looks to go global. Although the selection of languages available still seems a little small, plans are being put in place to add many more, like Chinese, Dutch, and Russian. t still may be a while until Pinterest manages to rival the giants of social media. In comparison, according to webpronews.com, a recent update by Twitter brought the company's language tally up to 28, with Arabic and Hebrew now available on the site. ...Read the whole story

    • Charities Look To Social Media Innovation The Telegraph

      Givey, launched almost a year ago alongside the Government's Giving White Paper, allows people to give to charities using SMS and Twitter. Hundreds of charities have signed up to the scheme which provides them with a 'Givey Tag' that doubles up as a Twitter and SMS hashtag. Other charities significantly older than Givey are also using social media to appeal to their audience and new donors. Animal welfare charity the RSPCA was formed in 1824 and is funded entirely by donations. ...Read the whole story

    • Use of Social Readers DecliningTechCunch et al.

      Threatening many a publisher’s social strategy, new data suggests that consumers are not taking to so-called “social readers.” Take the Washington Post’s Social Reader -- an app that encourages Facebook users to read and recommend stories from the Post’s Web site. AppData.com is reporting that its monthly average users (MAU) fell from 17.4 million to 9.2 million over the past 30 days. “It would be hard to overstate the importance and centrality of the Social Reader to the Post’s strategy,” writes Forbes. “It’s in large part the promise of social-powered distribution that has induced Post chairman Don Graham to keep ... ...Read the whole story

    • Restaurant Social Media Program Offered by Social Media Agency Maximize Social Media LLCPRWeb
    Is Reality Broken?

    Is reality broken? I've been grappling with the idea ever since reading "Reality is Broken" by Jane McGonigal, who argues that games provide a better, more motivating version of life than reality. Almost inherent in her ...More