The reason social media is so compelling probably goes back to a simple, eternal truth: human beings like to think and talk about themselves. That judgment is based on new research conducted by psychologists at Harvard, which suggests that disclosing information about oneself activates the same neural rewards center associated with other basic desires like food and sex. ...Read the whole story
In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the charts like Viddy and SocialCam. The photo and video category as a whole has been the fastest-growing in apps time spent per active user between October and March, up 89% to 231 minutes. ...Read the whole story
Myspace has agreed to develop a comprehensive privacy program to settle charges that it violated its privacy policy by leaking users' personal information to advertisers. The agreement, announced on Tuesday by the Federal Trade Commission, also calls for MySpace to submit to 20 years of audits. ...Read the whole story
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a series of online videos extending an integrated effort that launched in February. ...Read the whole story
"What I love about this partnership with LivingSocial is that it combines real life and social media in a very meaningful way for Mike's consumers," Andy Horrow, chief marketing officer of Chicago-based Mike's Hard Lemonade. tells "Marketing Daily." ...Read the whole story
Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations related to the Olympics this summer. The company began working with NBC Sports on the NHL earlier this year. ...Read the whole story
Facebook's challenge to monetize the mobile channel is critical in the U.S., but essential in many other regions of the world. More than 70% of Facebook users are accessing the service on mobile devices in many countries. ...Read the whole story
As a self-proclaimed "social media mom," I found a recent infographic from Performics to be quite interesting. Yes, social media moms are more likely to own smartphones than other women and, yes, an overwhelming majority believe they can influence companies by voicing their opinions via their social networks. But the two stats I found most interesting were those regarding how moms' offline actions are somewhat motivated by those brands they follow on Facebook. ...More
Is reality broken? I've been grappling with the idea ever since reading "Reality is Broken" by Jane McGonigal, who argues that games provide a better, more motivating version of life than reality. Almost inherent in her description of gameplay is the social component, as the vast majority of her examples involve games people play together -- usually virtually. ...More
Occupy Wall Street protester Matthew Harris was among hundreds of people who were arrested last October following a protest on the Brooklyn Bridge. Harris was charged with disorderly conduct for allegedly walking in the street, as opposed to the sidewalk.The Manhattan District Attorney believes that Harris's former Twitter account,will help the government to refute the claim that the police themselves were responsible for Harris' move to the roadway. The MDA's office subpoenaed Twitter for all of Harris' messages between Sept. 15 and Dec. 31. Today, the microblogging company filed a motion seeking to quash the subpoena. ...More