The reason social media is so compelling probably goes back to a simple, eternal truth: human beings like to think and talk about themselves. That judgment is based on new research conducted by psychologists at Harvard, which suggests that disclosing information about oneself activates the same neural rewards center associated with other basic desires like food and sex. ...
In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the ... Read the whole story
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a ... Read the whole story
"What I love about this partnership with LivingSocial is that it combines real life and social media in a very meaningful way for Mike's ... Read the whole story
Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations ... Read the whole story
Facebook's challenge to monetize the mobile channel is critical in the U.S., but essential in many other regions of the world. More than 70% ... Read the whole story
As a self-proclaimed "social media mom," I found a recent infographic from Performics to be quite interesting. Yes, social media moms are more likely ... Read the whole story
Is reality broken? I've been grappling with the idea ever since reading "Reality is Broken" by Jane McGonigal, who argues that games provide a ... Read the whole story