• Dunkin' In First Product Launch Via Twitter

    From May 21 through May 24, Dunkin' is running a "Mocha MaDDness Twitter Sweepstakes" to pre-promote its new Mocha K-Cup packs, which will be available for purchase for a limited time starting in June, at Dunkin' restaurant locations. ...Read the whole story

Dish Gets Celtics Star For Social Media Push

For the second week in a row, Dish Network has had a lead-off role in a major industry event. Controversy surrounding its new commercial wipeout function is proving inescapable. No doubt many cable executives gathered in Boston for this week's national cable convention will be attending the Celtics home playoff game tonight. And even their leisure time will include an element of the Dish battle. ...More