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• Oracle Buys Vitrue, Strengthens Social-Media Marketing Services by Mark Walsh

  Oracle has announced acquiring social media marketing firm Vitrue to bolster its own social relationship services for corporate clients. Vitrue manages more than 1.3 billion social interactions across more than 500 brands, with customers including McDonald's, NBC, Yahoo and Ikea. ...Read the whole story

• WAS Steers Jaguar Social Media Account by Steve McClellan

  Social media agency We Are Social has been appointed by iconic car brand Jaguar to manage its global social media account after a formal review. WAS has been awarded a two-year contract; it will continue the day-to-day oversight of the client's community engagement programs on Facebook, Twitter, and Google+. ...Read the whole story

• beverages Coke Intros Celebrity Tumblr Themes by Karlene Lukovitz

  Each celebrity worked directly with Coca-Cola North America and digital agency 360i to provide input on their themes, including design elements and content. 360i handles digital design, strategy and community management for Coca-Cola. ...Read the whole story

• automotive Humorous AAMCO Campaign Makes Engine Noises by Karl Greenberg

  Says Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You,"] and this is the perfect next-generation ad." He says the "Trust" campaign reflects the importance of the issue based on consumer research. ...Read the whole story

• Which Gets Better Buzz: Google Or Facebook? by Laurie Sullivan

  Facebook and Google are two of the most talked-about companies in the media. Does the search engine or the social network get more buzz? HighBeam Research measured the online attention of both to calculate the amount of media attention received during the past five years. ...Read the whole story

• Facebook Still Commands User Loyalty by Mark Walsh

  Investors may have grown disenchanted with Facebook, but a new survey suggests that users are still highly engaged with the social network. In addition to its huge audience of more than 900 million, the amount of time spent on Facebook has long been one of the key selling points for advertisers. ...Read the whole story

• spirits Skinnygirl In 'Drink Like a Lady' Campaign by Karlene Lukovitz

  Women "know what they want...and the art of socializing should be on their own terms," says Skinnygirls Cocktails founder Bethenny Frankel. Both the brand and the new campaign are about "reinventing the art of cocktailing," she adds. ...Read the whole story

• Facebook, TBS Team Up to Distribute Branded Videos by Ross Fadner

  Facebook on Wednesday unveiled a new ad distribution agreement with TBS and its branded content partner, DumbDumb, that will see the social network distribute branded entertainment videos on its site, while TBS will distribute the same videos across its TV and digital properties. ...Read the whole story

• health Calif. Launches Mental Illness Social Media Campaign by Tanya Irwin

  The campaign aims to dispel the misconceptions many Californians have about people living with mental illness, since misunderstandings and misconceptions can prevent people from getting help. ...Read the whole story

It's All Your Fault Advertisers, That Facebook's IPO Sucked! Or Not. by Catharine P. Taylor

Maybe this week, I should be writing about Pinterest or something, especially considering that, for the first time, I got a postcard in the mail from a national retailer urging me to "Follow them on Pinterest." (It was Famous Footwear.) But, no, I fear I must write about Facebook again, because marketing ecosystem, I have something to tell you: It's all your fault that the IPO has been such a downer! ...More

• Radio Is An Emotional Attachment by Jack Loechner

  According to Jacobs Media's new study of core radio listeners, the high-tech revolution continues, but broadcast radio's pathway to success may turn out to be more high-touch. The elements that often matter to audiences transcend gadgets and platforms. ...More