Social Media Alarmism: The Role of Craptastic Journalism by Erik Sass

Listen, as a reporter/blogger/whatever, I am sympathetic to the need to have something to say: you can't be a reporter without anything to report. I am also aware that local TV news reporting isn't necessarily, um, the crown jewel of our profession: when "If it bleeds, it leads" is a professional rule of thumb, you're in pretty icky territory. But I really can't tolerate the tactic of fastening on the latest trend, turning it into a bogeyman, and then whipping everyone into a frenzy over it. ...Read the whole story

  • spirits Skinnygirl In 'Drink Like a Lady' Campaign by Karlene Lukovitz

    Women "know what they want...and the art of socializing should be on their own terms," says Skinnygirls Cocktails founder Bethenny Frankel. Both the brand and the new campaign are about "reinventing the art of cocktailing," she adds. ...Read the whole story

  • health Calif. Launches Mental Illness Social Media Campaign by Tanya Irwin

    The campaign aims to dispel the misconceptions many Californians have about people living with mental illness, since misunderstandings and misconceptions can prevent people from getting help. ...Read the whole story

  • Which Gets Better Buzz: Google Or Facebook? by Laurie Sullivan

    Facebook and Google are two of the most talked-about companies in the media. Does the search engine or the social network get more buzz? HighBeam Research measured the online attention of both to calculate the amount of media attention received during the past five years. ...Read the whole story

  • Facebook Still Commands User Loyalty by Mark Walsh

    Investors may have grown disenchanted with Facebook, but a new survey suggests that users are still highly engaged with the social network. In addition to its huge audience of more than 900 million, the amount of time spent on Facebook has long been one of the key selling points for advertisers. ...Read the whole story

  • Facebook, TBS Team Up to Distribute Branded Videos by Ross Fadner

    Facebook on Wednesday unveiled a new ad distribution agreement with TBS and its branded content partner, DumbDumb, that will see the social network distribute branded entertainment videos on its site, while TBS will distribute the same videos across its TV and digital properties. ...Read the whole story

It's All Your Fault Advertisers, That Facebook's IPO Sucked! Or Not. by Catharine P. Taylor

Maybe this week, I should be writing about Pinterest or something, especially considering that, for the first time, I got a postcard in the mail from a national retailer urging me to "Follow them on Pinterest." (It was Famous Footwear.) But, no, I fear I must write about Facebook again, because marketing ecosystem, I have something to tell you: It's all your fault that the IPO has been such a downer! ...More