U.K. Women Use Social Media More than Men; Aussies Use It in the Loo by Erik Sass

Women are heavier users of social media sites than men, at least in the U.K., according to a new survey of 2,000 Brits by BT (British Telecom). Over half of female respondents said they use social network sites like Twitter and Facebook, compared to just 34% of men surveyed. ...Read the whole story

  • Salesforce.com Expected To Buy Buddy Media, Ups Social Marketing Muscle by Gavin O'Malley

    Amid broad consolidation in the social marketing space, Salesforce.com is reportedly closing in on Facebook specialist Buddy Media. Buddy Media and SalesForce.com have already agreed to terms --- which value Buddy at more than $800 million. The would-be deal comes just a week after Oracle agreed to buy social marketing firm Vitrue for a reported $300 million. ...Read the whole story

  • search Google+ Local Rolls With Zagat Recommendations, Reviews by Laurie Sullivan

    Google provided free recommendations and reviews from Zagat on Wednesday, serving up content on Google+ in a feature the tech company calls Local. After paying millions for the site and the content in September, the tech company will finally link social with maps and search features. ...Read the whole story

Integrated Display, Social and Mobile Video Ads Boosts Brand Engagement by Daisy Whitney

The addition of display ads and social media features to mobile video can boost the effectiveness and engagement of a mobile marketing buy. That's the finding of an analysis of mobile video advertising conducted by Rhythm New Media, a premium mobile ad network. ...More