Women are heavier users of social media sites than men, at least in the U.K., according to a new survey of 2,000 Brits by BT (British Telecom). Over half of female respondents said they use social network sites like Twitter and Facebook, compared to just 34% of men surveyed. ...
Amid broad consolidation in the social marketing space, Salesforce.com is reportedly closing in on Facebook specialist Buddy Media. Buddy Media and SalesForce.com have already ... Read the whole story
Google provided free recommendations and reviews from Zagat on Wednesday, serving up content on Google+ in a feature the tech company calls Local. After ... Read the whole story
The addition of display ads and social media features to mobile video can boost the effectiveness and engagement of a mobile marketing buy. That's ... Read the whole story