Thursday, May 31, 2012
  • Salesforce.com Expected To Buy Buddy Media, Ups Social Marketing Muscle

    Amid broad consolidation in the social marketing space, Salesforce.com is reportedly closing in on Facebook specialist Buddy Media. Buddy Media and SalesForce.com have already agreed to terms --- which value Buddy at more than $800 million. The would-be deal comes just a week after Oracle agreed to buy social marketing firm Vitrue for a reported $300 million. ...Read the whole story

  • Google+ Local Rolls With Zagat Recommendations, Reviews

    Google provided free recommendations and reviews from Zagat on Wednesday, serving up content on Google+ in a feature the tech company calls Local. After paying millions for the site and the content in September, the tech company will finally link social with maps and search features. ...Read the whole story

Around The Net

  • 'Women's Health' Launches Advertiser Contest On PinterestMashable

    On Friday Rodale's Women's Health magazine is launching a "Sparkling Summer" contest in which readers compete by creating Pinterest boards with images from Forevermark Diamonds. This may be the first-ever campaign in which a magazine works with an advertiser on Pinterest, where "followers and fans often react negatively to the kind of blatant sponsored messages that appear in other media, such as print and radio,"  writes Laura Indvik. "To integrate advertising into social media managed by magazines thus requires a degree of creativity." ...Read the whole story

  • Search Rankings In Social Media ScoresSearch Engine Watch

    It's not who you know online, but rather what you know and how many people you can influence across social networks and blogs. Lisa Buyer tells us about getting scored, ranked and labeled across Klout, PeerIndex, Kred, and Percollate, and how companies want readers  to vote and comment on posts. She explains how to turn these tools into a brand strategy, and ways to improve scores. ...Read the whole story

  • 60% Can't Engage Socially With Employers OnRec

    The poll of 1,000 workers conducted by hyphen, the recruitment process outsourcing specialists, shows that nearly two thirds (60%) of UK workers do not, or are unable to engage with their employer on social media channels, such as Facebook, Twitter and LinkedIn. A fifth (17.1%) say that their organisation does not communicate via social media channels at all. This damages the businesses' reputation as an employer of choice and their ability to attract talent. ...Read the whole story

  • Grubwithus Grubs $5M For Social DiningGigaOm

    Do people want help organizing dinners with like-minded people whom they might not know in an offline setting? Betting that they do, investors -- led by GRP Partners -- are pouring another $5 million into Grubwithus. Betakit attributes the startup’s appeal among VCs to “its pioneering status in what looks like it might be the latest trend among foodies,” i.e., dining with strangers. “The new cash will be used to help Grubwithus reach out to more restaurant partners, focus and expand marketing efforts, and help drive growth,” according to Betakit. “So far, the site has managed to operate in almost 50 different ... ...Read the whole story

  • Digital Marketing Rises In-house, But Marketers Lack KnowledgeFourth Source

    Some 57% of companies still treat social media and search marketing strategies separately, according to the UK Search Engine Marketing Benchmark Report from NetBooster and Econsultancy. Responses from more than 500 advertisers and agencies collected during February and March reveal that 57% plan to increase investments in search engine optimization (SEO), and just under half will invest more in paid search. Social Media remains a key focus with 62% of companies expecting their budgets to increase in this area over the next 12 months, with 9% expecting their social media spend to more than double. Mobile budgets will also double. ...Read the whole story

  • Oracle buys social relationship management company VitrueITworld

    Vitrue helps corporations disseminate their messages and advertising across popular consumer social media platforms, such as Facebook, Pinterest, Twitter, YouTube and Google+. It coordinates social media marketing campaigns, analyzes the results and helps organizations interact with individual consumers on a more individual basis. ...Read the whole story

  • Oracle Buys Social Relationship Management Company VitruePC World
  • Oracle buys social relationship management company VitrueITworld
  • Marketo Introduces First Integrated Solution for Social Marketing AutomationFreshnews
Integrated Display, Social and Mobile Video Ads Boosts Brand Engagement

The addition of display ads and social media features to mobile video can boost the effectiveness and engagement of a mobile marketing buy. That's the finding of an analysis of mobile video advertising conducted by Rhythm ...More