Companies are understandably concerned about the potential for security breaches or embarrassing incidents resulting from ill-judged social media activities on the part of employees. But many corporate policies intended to head off these problems risk going too far, according to a new report by the acting general counsel for the National Labor Relations Board, who recently reviewed the social media policies of seven big companies - and found six in violation of the National Labor Relations Act. ...Read the whole story
Facebook is taking steps to boost ad spending directly through brand pages, while also giving marketers new tools for managing their presence on the social network. The social network has rolled out promoted posts to extend the reach of page content, as well as providing companies different access levels to their Facebook pages internally. ...Read the whole story
Take a shot at an inside-outside approach to thought leadership. ...More