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• packaged goods Tide Makes Fun Of Being Made Fun Of by Karl Greenberg

  An article in "The Onion" by one "Fred Hammond, director of digital video and social media integration, Tide Detergent," is all about a putative viral video for Tide that has apparently led to Tide making the real thing on its YouTube channel. ...Read the whole story

• Red Bull Campaign Shows That Social Mobile Has To Get Beyond The Banner by Steve Smith

  Social media on mobile needs to leverage both precise targeting and more intrusive ad formats in order to capture users' attention, a recent campaign for Red Bull Canada demonstrated.. ...Read the whole story

• telecom Boost's '4Genie' Grants Wireless Wishes by Aaron Baar

  Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in a new marketing campaign for its prepaid wireless programs. ...Read the whole story

search How Search And Media Might Think About Respect And Reinvention by Laurie Sullivan

Media companies know a thing or two about economics forcing change. In Sunday's 'Orange County Register,' syndicated columnist Mark Steyn muses on world economics and how the working years of Western civilization continue to shrink. Take a line or two of what he writes out of context, and the sentiment applies to the shifts in online advertising, marketing and journalism. He believes "too many citizens of advanced Western democracies live a life they have not earned, and are not willing to earn." ...More

• SPAT: Use Social Media, PR To Jump-start Your Campaign by Paul Jones

  More cause marketing campaigns are activated by low-cost and no-cost social media and public relations than by advertising. ...More

• Video Site MeFeedia Grows Traffic 20X Through Social Video Features by Daisy Whitney

  After switching from a video search platform to one that integrates social into the user experience, MeFeedia has grown its traffic 20 times in six months from 350,000 uniques to 7 million uniques per month in the United States, according to data from comScore, making MeFeedia the latest example of how social discovery features can grow a video site or service. ...More