The Internet (or at least the part frequented by marketers) is suddenly abuzz with the realization that time spent online doesn't necessarily translate into advertising revenue. No surprise the most-cited … Read the whole story
An article in "The Onion" by one "Fred Hammond, director of digital video and social media integration, Tide Detergent," is all about a putative … Read the whole story
In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season … Read the whole story
Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in … Read the whole story
Social media on mobile needs to leverage both precise targeting and more intrusive ad formats in order to capture users' attention, a recent campaign … Read the whole story
Media companies know a thing or two about economics forcing change. In Sunday's 'Orange County Register,' syndicated columnist Mark Steyn muses on world economics … Read the whole story
After switching from a video search platform to one that integrates social into the user experience, MeFeedia has grown its traffic 20 times in … Read the whole story
How healthy is your Twitter account? Do you tweet informative, smart and useful tidbits -- or are you apt to inform your followers that … Read the whole story
The effect social media has had on society and world culture is undeniable. We have witnessed social networks help lead to the downfall of … Read the whole story
Does mobility change the nature of social networking in more profound ways than we may imagine? Do Instagram, Viddy and even the Pinterest app … Read the whole story