• Tide Makes Fun Of Being Made Fun Of

    An article in "The Onion" by one "Fred Hammond, director of digital video and social media integration, Tide Detergent," is all about a putative viral video for Tide that has apparently led to Tide making the real thing on its YouTube channel. ...Read the whole story

  • MTV Digital Series Is A Teen Wolf In Transmedia Clothing

    In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season of the MTV series by that name debuted Sunday night following its telecast of the 2012 MTV Movie Awards, a new, parallel, interactive version of the series debuted Monday on a variety of screens -- just not television ones. The main platforms for the interactive "Teen Wolf" series are fans' own personal screens -- whether they are PC, tablet or handheld -- and the primary distribution engine for it is Facebook, where the series has already ...Read the whole story

  • Boost's '4Genie' Grants Wireless Wishes

    Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in a new marketing campaign for its prepaid wireless programs. ...Read the whole story

  • Red Bull Campaign Shows That Social Mobile Has To Get Beyond The Banner

    Social media on mobile needs to leverage both precise targeting and more intrusive ad formats in order to capture users' attention, a recent campaign for Red Bull Canada demonstrated.. ...Read the whole story

How Search And Media Might Think About Respect And Reinvention

Media companies know a thing or two about economics forcing change. In Sunday's 'Orange County Register,' syndicated columnist Mark Steyn muses on world economics and how the working years of Western civilization continue to shrink. Take a line or two of what he writes out of context, and the sentiment applies to the shifts in online advertising, marketing and journalism. He believes "too many citizens of advanced Western democracies live a life they have not earned, and are not willing to earn." ...More

  • Video Site MeFeedia Grows Traffic 20X Through Social Video Features

    After switching from a video search platform to one that integrates social into the user experience, MeFeedia has grown its traffic 20 times in six months from 350,000 uniques to 7 million uniques per month in the United States, according to data from comScore, making MeFeedia the latest example of how social discovery features can grow a video site or service. ...More

  • Stinkdigital Measures its Twitter Health With Athlete's Tool

    How healthy is your Twitter account? Do you tweet informative, smart and useful tidbits -- or are you apt to inform your followers that you ate a brownie for breakfast, sans guilt? Or, you might be a combination of both. I enjoy tweeting my columns, but sometimes I come across a food truck that the whole world, or my 12 Twitter followers, must know about. ...More

  • 5 Ways Social Is Helping The Healthcare Industry

    The effect social media has had on society and world culture is undeniable. We have witnessed social networks help lead to the downfall of dictatorial regimes in the Middle East. They have been facilitating like-minded audiences across the world to collaborate for good. And, of course, it has dramatically changed how we communicate with our friends and family, as well as businesses and organizations. The healthcare industry is no stranger to social as many organizations have already leveraged it in many successful ways. See below five examples of how social is helping the healthcare industry. ...More

  • Facebook Is From Mars, Instagram Is From Venus?

    Does mobility change the nature of social networking in more profound ways than we may imagine? Do Instagram, Viddy and even the Pinterest app encourage capturing joyful moments in a way Facebook does not? ...More